Is Software Hard or Soft? Please Tell Me.
Dec 21 2007
I’ve seen companies doing soft launches of software products which makes me wonder what a hard launch is. So far the main difference I’ve noticed is that the official press release about the new application or new feature doesn’t go out until after the ‘hard’ launch. My guess is that a lot of bug fixing is going on between soft and hard launch.
So, I’m happy/thrilled/ecstatic to report that we just soft launched our new sleep and immunization recording features of Baby Insights Web! We are still working on some development issues on Baby Insights Mobile and plan to hard launch that app in January 2008. The mobile app is not web-based (yet) so we don’t have the luxury of a soft launch.
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So far the soft launch has been uneventful (i.e., no major bugs), which is nice. Thanks go out to our development team Cressanda and especially our project manager. I recommend them highly. The smoothness of the soft launch is also because we don’t have thousands upon thousands hundreds upon hundreds of users yet. I’m banking on our foray into SEO to help get us there. I mean if the “right people” (a.k.a. target market) don’t know we exist; it’s not surprising that we don’t have thousands of users yet. Even viral marketing takes a bunch of upfront work because you have to get to the right early adopters who have major Internet influence. I need to figure out how to do a video and get it in YouTube.
Given the fact that over 4 million babies are born in the US each year then include Australia, Canada, Europe, Japan and other Internet savvy countries, I’m anticipating that once those new parents and nannies find out about us, the floodgates will open. Babies and floodgates…not sure if the analogy works but I think you get the point. 🙂
I’ve been spending my time the last couple of days doing website updates to reflect the new features. And I’m working on pulling the pieces together of a business plan for some potential angel investor meetings that I have scheduled for early next year. If you know an angel investor (or you happen to be one) who likes the baby/new parent/web application/social networking space, please send them my way! The applications we have now are only the tip of the colossal iceberg.
Now for a short SEO break:
Whether you need breastfeeding support, are excitedly following your pregnancy week by week, are experiencing baby sleep issues, or are already under way creating your baby’s first year album, Babble Soft offers unique, easy-to-use Web and Mobile software solutions that improve communication between caregivers about baby’s and mom’s schedules.
Baby Insights helps caregivers keep track of baby’s breast & bottle feeding, sleep periods, diaper changes, medicine doses, and immunization records, as well as mom’s breastfeeding, pumping and medicine intake. Having important information stored in one location makes communication between parents, their nanny, babysitters, grandparents, or doctors seamless and reliable and gives new parents insight into their baby’s patterns to help with crucial baby care decisions. Baby Say Cheese lets you create a wonderful online baby’s first year photo album with milestones and family tree that you can share with friends and family.
If you are interested in reading about how I cope with manage software launches, fundraising, and SEO consider subscribing to this blog’s feed. If you are an entrepreneur, it will be worth your while…even if I crash and burn….which I won’t…because I said so, that’s why. Now go play with your Power Rangers. Sigh.
Congrats!!! In our vocab, soft launch, is just another name for beta. But, in a world where web based software has more or less been rendered permabeta, the line is getting softer. So, we call the hard launch the day that marketing and PR get to unleash the dogs and go get em! You are pretty much dead on with your assessment.
oh and congratulations on being in the Huffington Post!!! That’s a big deal.
Thanks Shane. Since we have been outsourcing our dev work, the hardest part for me is managing costs with the soft launch/beta. I know agile development is the thing these days but when you can’t afford to hire someone in house hiring someone else on contract and then needing changes to be made for slight feature changes due to user experience issues can add up. Pros and cons to outsourcing. I’m sure you guys would have great insight into that particular issue.