Lego Fest Mania – Austin – September 2012
Sep 2 2012

Lego KidsFest was impressive!  We were there pretty much the entire time we could be this morning.  It was at the Austin Convention Center and it was packed full of fun.  Mostly boys signed up for the workshop with the Lego master.  He talked to them about interweaving Lego’s and told him he was the youngest master Lego builder in the company.  He was 29 and had helped build, among many other things, the Lightening McQueen sculpture.  He said it took 1,800 hours to build and weighed about 1 ton.  They had many figures placed around the showroom floor like the Hulk, Batman, Hagrid, Wonder Woman, Superman, Toy Story characters, Ninjago characters, as well as many animals.  Who knew you could make a living building figures out of Lego’s?

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The kids could build sections for the mini-nation they were assembling in one section of the showroom floor.  The photo in this post  is of a tower my son built representing the UT tower, and he asked to have it placed it in Texas.  My daughter built another tower and asked to have it placed it in Colorado.  Together the kids built a super tall tower and placed it in California I think.  They said there will be an aerial view of the entire area on their website after the Fest was over.

Lego started a line called Lego friends aimed at girls that had stereotypical pink colors and designs to build houses, patios, landscape gardens, etc.  My daughter and her two friends spent much of their time in that area.  Apparently, Lego’s sales to the girl market went from 10 to 27% after they designed that product line.  Go figure.  Girls like to build, but we still seem to like to build using small purple and pink pieces.  Maybe in 10 to 15 years because Lego created products that girls (or parents of girls) like playing with, we will see more women pursuing career paths in design and construction.  Who knows…

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