So Much For My Blog Post Today
Dec 11 2008

It’s been a whole week since I last posted something despite wanting desperately to do so. As usual, life got in the way. I participated in a fabulous 3 day and 1 weeknight long seminar called the Landmark Forum last weekend which was extremely time intensive and extremely insightful. I’ll write more about it when I get the chance.

My new Babble Soft partner and I have been been making progress on a new blog, new product development, and other creative endeavors.

Life at my day job has been interesting in as much as office politics are interesting. It’s amazing how one person can cause so much strife and another so much joy and both be in the same organization.

So until life provides me a window of opportunity to write about the

a) Landmark Forum,

b) our “fireside” chat with Jimmy Treybig, founder of Tandem Computers and partner at venture capital firm NEA and Jim Hoover, investor, entrepreneur, and ex-Navy Seal,

c) how the difference between being perceived as stubborn or persistent is how pretty you are,

d) school supplies,

e) Poke Mon,

f) a new children’s book called Nacho the Party Puppy, and/or

g) how my 6 year old son is so wise and smart

go re-read my post called The Strength of a Thought. It might be the most profound post I’ve ever written — well at least according to my aunt!

The Entrepreneurial Ledge
Nov 20 2008

I had to talk myself off the entrepreneurial ledge yesterday.  Of course there is the often publicized glamour of entrepreneurship and then there is the unsung story of the not so glamorous side.  I think most entrepreneurs are a little bit neurotic, myself included, so when I heard that the first company I was founding CEO of officially shut down recently, I entered a state of…well I still haven’t figured out what state that is.  

The company was alive for 11 years.  For 11 years it provided experience, salaries, products and services to employees and customers.  I left in 2001 and my husband, Erin, who was the CTO left in 2003, and we have had nothing to do with the day to day operations since.  But the profound affect it has had on me cannot be reduced to mere words.  In many ways, it was like my first child (without the diaper changing).  It was a difficult parting of ways for me both personally and professionally.  

I knew a few good people who were still there and through the years they have reached out to me to help them find another job or share their experiences about working there.  Good people came and went.  Some bad ones came and went and some bad ones stayed, but overwhelmingly greatness was among us.  I heard about the company shutting down a few weeks ago but just mentioned it to a group of college friends on an email group I’ve been a part of since 1995 (pre-social networking sites for people who love mushrooms, pre-blogging, pre-twitter).  I had convinced one of the guy’s in the group to join us for the journey and he replied by saying this: 

Aruni – I know I’ve poked at you and Isochron since I left but I have to say it was the best business class I could have taken. This piece of Oil Field Trash was polished quite a bit while in Austin. I do want to thank you and Erin for giving me the opportunity to be a part of it. From that trial I learned sooooo much. I’m not sure I ever put it together sufficiently for you guys to know what the experience meant for me. Thanks! You and Erin were a rock I could depend on during my time in Austin as well. It meant a lot.

When I read his note on my phone before going in to an invitation only IBM Women Entrepreneur’s Webcast event held at IBM, the flood gates cracked a little.  I was sitting in my car in the parking lot so I had to pull myself together and go in.  The rest of the day I was on edge and I still am. 

I had to walk into my day job after the IBM Webcast and deal with bureaucracy, with people wanting 5 approvals to get something done, with collections, with employee allocations, and with being extremely underpaid because I’m doing much more than I was hired to do.  I had to suspend reality to make it through the day.   I repeated to myself “floodgates don’t open at work” over and over.  If I was a man and punched the wall, it would be more acceptable.  I had a “What am I doing with my life?” moment.  I had a “I’m working for ‘the man,’ I have two kids, I’ve been married for 7 years, we have a house and car payment, I have to keep our insurance benefits, our savings have sunk due to the crazy economic situation, and I feel trapped” moment. 

I had already committed to guest lecture at an executive MBA class yesterday evening so I went in not knowing what would come out of my mouth.  I shared the ups and downs of entrepreneurship and received several questions about Babble Soft and my day job.  I was surprised at how calm I felt giving my talk given the emotional roller coaster I had been riding all day.  One of the students took my card and said he wanted to see if he could help me get introduced to someone for a possible opportunity for Babble Soft.

I also happened to receive an email through facebook from one of my former students (I taught entrepreneurship at The University of Texas at Austin) who happens to be expecting a baby.  He sent me a link to a new book by Randy Komisar who wrote The Monk and the Riddle: The Art of Creating a Life While Making a Living (a book I made required reading in my class) called This I Believe.  Komisar writes about the Deferred Life Plan and how we make excuses about not doing what we want to do and putting off things until the time is right.

So despite all of that, I talked myself off the entrepreneurial ledge because I live in the real world.  The real world is where I have two beautiful children who smile and laugh.  A world where I tell my son after he ate a big dinner tonight that he was a ‘hungry hippo’ and he immediately replies and says in a comedian (trying to make his voice sound deep) tone “There’s a Hungry Hippo in the House!“  My daughter laughs, and I look at him with a smile on my face and know instantly he got his sense of humor from me.

[Hippo photo by my friend Sandy Blanchard]

So I take solace from some words my day job boss told me the other day.  When I asked him why he wanted to hire me he said ‘because he heard I was a natural entrepreneur and he wanted one on staff.’  When I thought about those words later in the day, my soul said ‘thank you grandpa’ because he is who I gained my natural entrepreneurial tendencies from…I just happen to be a woman girl.

I hope both my children will be able to express themselves throughout their lives in ways I was never able to in the past but aspire to in the future.

Are Your Children’s Identities Safe?
Nov 16 2008

The following is a guest post by a friend and fellow entrepreneur Julie Fergerson.  We met several years ago while each of us was in the middle of our very own first high tech start-up.  Julie is currently a VP at Debix.  Debix provides services to help you monitor your credit.  My husband and I signed up a while ago, and we recently signed up our kids.  We were at her daughter’s 5 year old birthday party that she mentions below.  We just got the results back for our kids who were part of a batch of 83 kids that were evaluated.  Thank goodness our kids are safe but 3 of those kids had compromised credit.  Check out Julie’s post below to learn more about how to protect your children’s identities.

Are Your Children’s Identities Safe?

Hi, my name is Julie and I am a mother of two little kids, age 2 and 5.  I am also an executive at Debix, the Identity Protection Network, and have been chasing criminals and stopping fraud over the past decade.  Recently, I helped design a new product to protect children’s identities.  As usual with any new product launch (July 28^th, 2008), I asked my friends at my daughter’s fifth birthday party to enroll and give me feedback on what they thought. 

I was stunned to find that two of the fourteen children at the party (age 4 and age 9) had someone else using their identities.  This hit so close to home that I decided to research the size of the problem.

So we scanned 500 children who were under the age of 18, and found that 1 in 20 kids (5%) already have someone else using their social security number.  To put that in perspective, that means about one kid in every classroom in the US is a victim of identity theft.  Worse yet, the average child victim had over $12,000 in debt and 12% of the child victims are age 5 and younger – shocking!

To ensure the results were accurate we hired Javelin Strategy and Research, a top-tier analyst firm to analyze the results and report their conclusions.   You can download the research report here: www.debix.com/research.

You can hear stories from the parents about their children being victims at (http://news.debix.com/index.php/categories/child-victims/).

As I talk about this problem with other Moms, the first question is always, “what does it mean that their kid is a victim of identity theft?”  It means the child will not be able to use his credit when he needs it for things as important as college loans, first apartments or even a first job.  As part of my research I met Lindsey, a college student at Texas State, who is living this problem.  When she applied for her first internship competing against 400 other candidates, she was thrilled when she got the job and received the company welcome gift.  Unfortunately a few weeks later, she received a letter rescinding her job offer – she was told she was not hirable because someone else was using her social security number.  After what she calls “a full time job” of working to clear her name for six months, she was able to restore her identity and get the job.  

The next question I get is “how can this happen?  Surely companies know the social security number belongs to a kid.”  The answer is no.  There is no system in place to warn companies and the Social Security Administration does not publish a database of social security numbers with names and ages of kids.  The social security administration has a formula for issuing a social security number, but you can’t tell the difference between a number that was issued to a 39 year old immigrant to the US and a newborn.  About all you can tell from the number is the year and location it was issued (check out SSA Algorithm for issuing SSNs.)

It is our job as parents to protect our children and give them every possible advantage when they become an adult.  We have to protect our kids as best we can so when they start out they have a clean record and aren’t starting adult life at a disadvantage.

The solution I built at Debix finds the problems and restores the child’s identity for $20 per year.  While we try to keep our pricing affordable, we also took the time to publish the steps a parent would need to do if they wanted to protect their kids on their own at www.childrenscreditcrisis.org. 

I also worked with the FBI to produce a webcast to teach parents how to protect their kids from Identity Theft.  Feel free to pass this information along.

*******
Do you have any stories to share about identity theft either from personal experience or a friend’s?

Making Things Convenient
Oct 11 2008

How important is it to make things convenient for your customer, your friend, your boss, your co-worker, your employees, your spouse, your family?  Do people even think about that?  Do people wake up every day and think to themselves, “How can I make life easier for someone else?” I know that I don’t wake up every day thinking that, but I have seen the positive results when I accidentally or on purpose try to make others lives just a bit easier and fight some of their battles for them so that they don’t have to. 

Sometimes people notice and other times people do not.  Sometimes they say ‘thank you‘ and sometimes they say nothing leaving you wondering if they noticed or not.  I’m probably guilty of not noticing what people might be doing for me because sometimes I get too caught up in moving from one thing to the next to appreciate the little things.  The busier we get sometimes the harder it is to notice except for when your expectations are exceeded. 

I recently had my expectations exceeded (nay blown away) and by a government entity no less.  It almost made up for my traffic court tribulations!  I recently received the annual mailing about renewing my car registration.  I’m already grateful that I can pay $1.00 extra to do this by mail.  This time I saw that there was a notice on the renewal form that said something like “You need to order new plates.”  It was in all capital letters but no where on the notice could I find instructions on how and when I needed to get them. 

First, I wondered why the heck I needed new plates even though my current ones were 7 years old.  I guess I haven’t owned a car for 7 years before and it didn’t (and still doesn’t) make sense why I needed to replace perfectly good plates.  I groaned inside thinking that now I’ll have to figure out how to get new plates.  I decided not to think about it and mailed in my check.  I figured I’d deal with the bureaucratic mess of calling and/or going to multiple government/city offices to get these new plates sometime in the not so distant future. 

To my absolute amazement and utter surprise, I received in the mail from the County Tax Collector – Travis County, Nelda Wells Spears, two new plates!  I almost fell over with excitement because I was now relieved of having to figure out how to get them.  I could literally feel a small weight being lifted off my mind.  I can only hope that whoever wins the next US presidential election, they wake up every day thinking about out how they can make all of our lives just a little bit easier!

As a busy, working-mom, when someone makes my life easier I am ever so grateful.  I don’t know how to personally thank the Tax Collector’s office so I’ll thank them with this blog post.  Maybe Nelda has a Google Alert set-up for her name, and she’ll see this post.

So if you have nothing better to do or even if you do, go try to make someone else’s life just a little more convenient…even if they don’t say anything, I bet they smile a little inside.

Self Starter – Gay Gaddis of T3
Jul 26 2008

I co-write articles for university alumni magazines with my fabulous writing partner Pam Losefsky.  You can also see more of our write-ups on the article page! 

One of our latest articles for The University of Texas at Austin’s alumni magazine, The Alcalde, is on Gay Gaddis.  Gay is the founder of T3 - The Think Tank, the largest women-owned advertising agency in the US!

Here is a thought provoking quote from Gay’s interview:

“You get knocked down a couple times and your confidence gets busted and you draw back a little bit,” she says, “but you have to allow yourself the mistakes and the rejection and not let them eat you up.”

I agree with Gay that many entrepreneurs give up is when they let their mistakes eat them up instead of learning from them and moving forward.  I struggle with limiting thoughts often.

Gay has 3 kids and came from a long line of entrepreneurs so she saw the reality of how it is to build a business.  She started helping her mother with her kindergarten program when she was 13 years old after her father died!     

There are more articles to come, so sign up for free email updates to get them right in your inbox!

MBA Class: Mom’s Business Acumen
Jul 15 2008

And now for a very cool guest post from Michelle Yozzo Drake author of a newly released book: “From the Kitchen to the Corner Office:  Mom’s Wisdom on Leadership.”

MBA Class: Mom’s Business Acumen…Or, “How to Take Skills Learned From Mom to Kick Butt at Work” 

As Aruni braves the balancing act that returning to the “formal” workplace brings for a working mom, I was thrilled that she asked me to do a guest post for entrepremusings.com. 

I love to work with women…they just get it, even if they don’t know it!  Generations of women have been successfully running the home-based business that we call “The Family”.  They have had to utilize all of the skills needed to address the same issues that Fortune 500 companies struggle with. And they’ve done it with grace, style and, okay, maybe a few bad hair days here and there! 

My version of an MBA class focuses on “Mom’s Business Acumen”: 

Risk Management-The art of baking bread, taught to me by my Aunt Giovanna Yozzo Fanelli (Aunt Jennie), yielded a surprising class in risk management, crisis management and plan-failure recovery. As I made loaf after loaf of bread (according to Aunt Jennie’s half Italian/half English instructions) and failed every time, I had to learn how to push past my fear of failure and create new plans to minimize my risks of future bread baking failure! Hours of work sometimes yielded sub-par results (a.k.a “lead-bread” – this made Aunt Jennie laugh as she encouraged me to persevere and continue on my quest for the perfect loaf of bread).  My ultimate victory (at least 20 loafs and 80 hours later) was the title of Bread Maker in my family’s eyes.  And after Aunt Jennie died at 96 years old, she passed her pans to me. I had become the bread and the baker, and she would be proud! 

Mergers and Acquisitions-My sister and a few of my sisters-in-law now have new “blended families”.  With divorce rates and remarriages at an all-time high, there are new things today’s mom has learned. Creating a family with kids from previous marriages and new ones with new husbands takes a lot of hard work and effort…no wonder the idea of running a newly merged company is child’s play for the mom that has balanced issues with siblings, half-brothers, step-sisters, etc.! 

Cultivating Strong Teams and Leaders-Lessons learned from the women in my family who are masters in the kitchen – my mother Mimi and my Aunt Marie, specifically – have been priceless in developing my ability to coach my clients on building strong teams and leaders at work.  Have you ever watched two strong women in the kitchen putting out a holiday meal for the family?  Mimi and Marie were masters at leading and following as they consistently put out a quality product (the seven-course Italian holiday meal) for their customers (35 family members and a few stragglers). The big news is, I never remember a moment of tension in either of their kitchens…but always lots of laughter! 

Budget Cuts-My mother-in-law Marty used to take her twelve children (my husband Rich is number NINE) to the beach on the ferry every Wednesday…because kids ride free on Wednesdays when accompanied by their parent! She knows how to work a budget! Examples like that guided me during my family’s lean years – when I was sewing shorts for my two young sons out of my husband’s old shirts – and during the first crucial years of my businesses when breakeven was only a dream. 

Sales and Product Issues-Have you ever negotiated with a four-year-old over why Oreo cookies are not a breakfast food?  Successfully selling those eggs over the Oreos takes a sales master! How easy negotiating with a customer over the price of your products or services is compared to “selling” bedtime to a child! 

So when I meet a mom getting ready to return to the workplace and she’s fretting over her perceived “resume gap,” I see the opportunity to educate a sister on how to talk about her degree from the “Mommy Management Training University!” 

What have YOU learned from your mom, “mom-figures” in your life, or being a mom yourself? 

Michelle Yozzo Drake is a management consultant who has just released a new book: “From the Kitchen to the Corner Office:  Mom’s Wisdom on Leadership.”  Her Workplace Wisdom Blog is hosting Lipstick Leadership Week -July 14-18 – where Michelle is highlighting other women’s stories about what they have learned from their “moms” or as a mom that helps them succeed at work!  Submit your story (and get a plug for your website!) at LipstickLeadership.com or KitchentoCornerOffice.com 

Contest for Innovative Moms
Jul 13 2008

I recently received the following email from one of Whirlpool’s PR reps.  Although I don’t recall being upset (maybe disappointed) about not knowing about the program (which I can’t recall at the moment) she was referring to, I figured I’d share her email about this contest because it seems like a cool idea.  I do have a vague recollection of commenting on a Washington Post article and if I didn’t, she’s a pretty good PR rep to tell me about this contest, because I like to post about programs that support entrepreneurs! 

The cool thing is that if you win you not only win cash but also appliances!  Also, upon reading their site you cannot submit a company/idea for a new appliance.  Your business idea has to be totally unrelated to Whirlpool’s primary business of appliance creation and manufacturing.  

I also noticed that one of the guest judges is Julie Aigner-Clarke, founder of Baby Einstein! 

I haven’t figured out yet if I can apply for Babble Soft (no issue about us being an appliance ) but I haven’t read all of the fine print yet.  The application looks pretty simple and straight forward so chances are I will apply.  I encourage you all to check it out too and tell other mom-inventors out there about the competition. 

Hi Aruni,

I saw that you commented on a Washington Post blog entry about a grant program and that you were upset you didn’t know the program was going on.  Just wanted to share with you another grant program that I thought might be of interest to you and your readers.

Whirlpool brand has recently kicked-off the fourth annual Mother of Invention Grant Program. In the past three years, Whirlpool brand has recognized and helped more than 15 moms turn their innovative ideas into reality.

The Whirlpool brand Mother of Invention Grant Program provides seed money and expert guidance to moms to turn their invention, business or service ideas into full-fledged businesses.  Contest winners receive:

• A $20,000 grant for the grand prize winner
• $24,000 in grant money for the four runners-up
• Appliance prizes
• Invitation to business boot camp where winners will receive guidance from Whirlpool and industry experts

This year, we are greening the program by adding a new category focused on moms who create an environmentally friendly product/service or use natural/recycled materials to create their invention. 

More information and entry forms can be found at www.whirlpool.com/moms. Entries are accepted through July 31, 2008.

Please let me know if you have any questions or would like additional information about the program.  I’d also be happy to share information about our past winners, should you be interested. 

Best,

Laura

Look Forward to a Great Fortune and a New Lease on Life!
Jun 25 2008

Photo by: Unknown – could not find link to original creator

So continuing on the fortune cookie blogging escapade, I recently got a fortune (for some reason I eat at a lot of Chinese restaurants) that said “Look forward to great fortune and a new lease on life!“  Of course I saved that one.  I still have a few others on my home office desk that are a little more realistic, but who’s to say a great fortune and a new lease on life isn’t around the corner for me! 

I can definitely say that a new lease on life is definitely in the process of happening just by the sheer fact I’m doing something different day-to-day than I have before.  Whether it’s a good lease or a bad lease depends a lot on my landlords.

The Austin American Statesman (the main newspaper for Austin) mentioned my new position today in their Up The Ladder are in the business section.  They happened to use a picture of me that’s probably 7 or 8 years old which was when I weighed 10 to 12 lbs more than I do now.  (Of all my New Year’s resolution goals, I have achieved the ‘lose 5 lbs’ goal and ‘take yoga classes’ goal but I’m still working on all of the rest – Sigh). For a more recent picture of me, you can check out the page where I show the articles I’ve co-written on the topic of success and entrepreneurship or even the About page. 

If you were too lazy busy to click through the Up The Ladder link above, my new day job is running Operations for the Austin Technology Incubator (ATI).  I am acting as the COO/CFO of this small organization (5 to 6 full time employees) that is part of the University of Texas at Austin (and yes subject to the positives of great HR benefits yet at the same time monumental bureaucracy).  It’s a very unique initiative in the university because it supports 15 or so technology companies by helping them get to market, find funding, and build their professional support network. 

The companies get access to student help, consulting support from the directors, flexible space allocation, senior advisors/talent, discounts from ‘incubator friends,’ etc.  ATI is supported by rent and membership fees it collects from the companies as well as grants it receives from various government related entities that are interested in creating companies (thereby jobs) and furthering technology related initiatives in the Austin area related to Wireless, IT, Biotechnology, and Clean Energy. 

My job duties are varied but include helping make sure operations run smoothly internally, the companies are supported, and we have enough money to continue providing a great service to Austin technology companies and the Austin community in general.  I’m most excited about the potential to help entrepreneurs – it can be a lonely/tough job and having been there, done that, and doing it, I believe I can at least share my experience and contacts. 

Now working for the University does not lead to great fortune, but I’m open to it offering a ‘new (and different) lease on life!’

Calling All Breadwinning Moms!
Jun 22 2008

Nataly Kogan, founder of Work It, Mom!, just told me about a survey they are doing for working mothers who are the main breadwinners in their family (i.e., they have higher salaries than their husbands and foot the majority of the bills).  If you are a breadwinning mom or know someone who plays one on TV or real life, go check out the survey HERE for a chance to win a Sony Reader prize pack. What a cool prize!  Check out Nataly’s post called Breadwinner moms, listen up! 

Since I took time off and then started working on Babble Soft from home, I have not had the opportunity to experience being the breadwinner mom.  Prior to having kids, my husband’s and my salary was the same until I left our first company to teach, consult, and have kids.  I’ve been wondering if I’ll ever make that kind of salary again!

I have a few breadwinning mom friends and the one common theme amongst all of them is that their husband a) either stays home with the kids or b) has a very flexible job whereby he takes off if the kids are sick, takes them to doctor appointments, buys the birthday gifts, helps with meal planning, etc.

Now, that I have my first come-to-the-office everyday job since the kids were born, I’m working my way back up the salary scale.  However if I find a way to grow my company to the point that it more than sustains us, or if it gets bought by some fabulously generous company, then maybe I’ll get a taste of what it’s like to be the breadwinning mom in the house.

If you are a breadwinner, regardless if you are a mom or not, please share how that affects your frame of mind or if you don’t even give it a second thought.

A Fork In The Road
Jun 3 2008

This is a philosophical post at best and a rambling, forky post at its not-so-best.  Everyone’s life is filled with predictable stuff and non-predictable stuff.  And it seems like the life of an entrepreneur has more unpredictability than most.

Entrepreneurs often have to create a path where none existed before so the chances of seeing beautiful and amazing things as well as the chance of staring at the face of a lioness with her jaws open wide in a snarl about to pounce on you are higher than say going to work at a “predictable” day job. 

Of course predictable day jobs are also subject to stress, crazy bosses, insane co-workers, and layoffs, but it’s not your company that you might just have to see on the wayside as road kill OR on the plus side helping tons of people, purchased by a reputable company, or with a Wall Street ticker symbol.   Either way you end up with some sort of vultures around you.

Sadly, yesterday afternoon there was a car-squashed dead squirrel in the road outside our house.  Our neighbor across the street told me she saw a big vulture hanging out in one of the trees outside of her house.  I told her about the dead squirrel and it immediately made sense to both of us why it was there.  Needless to say, this morning the squirrel was no longer on the road.  Anyway, I digress…

Everyone knows intrinsically that high risk can equal high rewards but we often forget it also can mean high loss and sometimes making odd, creative decisions. 

So what’s an entrepreneur to do?

Well she doesn’t give up easily.  She looks at her situation, looks ahead at the several uncharted roads ahead of her, gets manic stresses about it for a while, and then puts her foot down on one of the paths on the fork in the road ahead and starts walking.  If she’s got control of her thoughts (which I don’t usually) she won’t look back and wonder “what if?”  She’ll move forward and hope the path will eventually rejoin, and perhaps even speed up, the wider, bigger path to achieving her vision.

I have just encountered such a fork in my entrepreneurial road. [As an aside, why do they call it a fork when the utensil we eat with has 4 prongs (sometimes 3) but when we think of a fork in the road it usually is shown with 2?!]  I’m hoping it will lead to bigger and better things for me, my family, and my company.  Time and presence-of-mind (what’s that?!) will tell.

Memorial Day – Babies and Our Military
May 23 2008

I met a gal on twitter who tweets by the name of @MailOurMilitary and @Dayngr.  Her real name is Trish.  We got to tweeting and emailing and then talking. 

Since Trish had gone through the hardship of being away from her husband when her first child was born, we both thought it would be a great idea to join forces to offer members of her non-profit organization, eMail Our Military free subscriptions to Babble Soft applications as well as access to a discount code for 20% off purchases for non-active military and friends.

So please let the military families you know about our offer and encourage them and others to sign up at eMail Our Military.  We know there is no way to make up for the lost time and touch of a parent who is away but now they have access to a free tool that can help bridge the unavoidable physical gap between two parents of a precious newborn.  We wanted to give people another reason, which is often overlooked (i.e., being away from their baby), to remember all those men and women who have put their lives at home on hold and/or laid down their lives to protect our freedom.

You can see the press release below, on our site, on PR Web, and on eMailOurMilitary’s blog.  Trish also wrote a more personal blog post called Baby Memories, Milestones, and Our Military where she mentions her experience as a new mom whose husband has to leave one week after her baby was born!

Happy Memorial Day everyone! 

Babble Soft and eMail our Military Join Forces to Offer Free Subscriptions to Babble Soft Applications for Active Duty Service Members with Newborns

Just in time for Memorial Day, Active Duty Service Members with Newborns now get free access to Babble Soft’s web and mobile applications through their membership at eMail Our Military.

AUSTIN, TX; MIAMI LAKES, FL – May 22, 2008 – Babble Soft and eMail our Military are partnering to offer free subscriptions to Baby Insights and Baby Say Cheese for active duty service members with newborns. 

“We are very excited about the opportunity to partner with Babble Soft.” said Trish Forant, Founder and President of eMail our Military. “My husband was called into service only one week after our first child was born.  I had very few friends and family to turn to for support where we were stationed and it was difficult for me to convey to him what I was going through with our new baby.  I would have loved to have the online tools Babble Soft provides to communicate to him how often and when our baby was feeding, sleeping, etc. as well as important picture milestones!”

 ”Our goal at Babble Soft is to help strengthen and enhance connections between family members during that wonderful, yet chaotic time after a baby is born.” said Aruni Gunasegaram, founder and president of Babble Soft. “We support our troops and know how important it is for new parents who have to be away from their newborns to feel connected to what is going on at home.  Partners can share experiences and photos with each other through Babble Soft’s unique web and mobile applications. As an added bonus, members of eMail our Military will have access to a discount code to purchase gift subscriptions for their other family members who may or may not have military ties.”

Baby Insights helps caregivers keep track of baby’s breast & bottle feeding, sleep periods, diaper changes, medicine doses, immunization records, as well as mom’s breastfeeding, pumping and medicine intake. Having important information stored in one location makes communication between parents, their nanny, babysitters, grandparents, or doctors seamless and reliable and gives new parents insight into their baby’s patterns to help with crucial baby care decisions.

Baby Say Cheese lets you create a wonderful online baby’s first year photo album with milestones such as ‘first crawl, first smile, first word’ and family tree that you can share with friends and family.  You can even send a fun, cute picture postcards of any of your baby’s milestones to anyone with an email address!

About eMail our Military, Inc.
eMail Our Military was created in 2001 as a response to the DoD’s cancellation of the “Any Service Member” and “Operation Dear Abby” mail programs. As a safe alternative, eMOM picked up where these programs left off. eMail Our Military is composed of volunteers from all walks of life who understand that regardless of our political views, our military service members deserve our respect, support & encouragement. Website visitors can join and take part in a number of support projects ranging from sending eMail on a one-on-one basis with a service member to year round support projects that are open to the public. For more information on eMail Our Military, please visit http://www.eMailOurMilitary.com

About Babble Soft, LLC
Babble Soft is based in Austin, Texas and creates products that help make the transition into parenthood easier.  Whether you need breastfeeding support, are experiencing baby sleep issues, are expecting twins, or taking care of a premature (preemie) baby and would like to create your baby’s first year album, Babble Soft offers unique, easy-to-use Web and Mobile software solutions that improve communication between caregivers.  Babble Soft makes a great baby shower gift that you can easily send via Email to any new parent anywhere in the world!  To learn more and purchase Babble Soft applications, please visit http://www.babblesoft.com.

For more information, please contact:

Trish Forant
eMail our Military, Inc.
(786) 228-7096
Info(at)eMailOurMilitary(dot)com

Aruni Gunasegaram
Babble Soft, LLC
(512) 961-6002
aruni(at)babblesoft(dot)com                                                                                   

Moms Gone Viral
May 2 2008

I was planning to write a post updating everyone on our search engine optimization experience today but the real world injected itself with a sick kid at home.  High fever and rescheduling meetings doesn’t leave much time for writing long, heavy posts.  Plus I had to sneak in a nap in the afternoon while our daughter napped since we didn’t get much sleep the night before.

So instead, while my husband takes care of the kids this evening, I thought I’d write a post on the example of an unanticipated, viral marketing story with a mom twist.  So here it goes…

Once upon a time I met a friend on the Internet.  I found her blog and commented away.  After some time, we realized we had similar visions and she invited me do a guest post on her blog called Entrepreneurship: A Blessing or a Curse.  We kept in touch, spoke on the phone a few times about ways to work together, became twitter pals, and finally met in person at SXSW here in Austin back in March and clicked even more. 

While at SXSW she got further proof of what she already knew which was that the name of her blog, then called eMoms at Home, was not really reflective of the demographics of her readers and would-be readers so she had a mini-meltdown, picked herself up and came up with a cool new name called Sparkplugging!  Since she was and still is an advocate of entrepreneurs and especially those who work from home, her cool, new name opens the door wide open to many of us who are moms or not but like to spark up ideas and play with them until something happens.

So after SXSW, she went home and saw a post about dads on twitter and decided to do one for moms.  Within hours she got tons of replies and created a post called The Ultimate List of Moms on Twitter that started with 250 moms.  I commented and subscribed to comments on that post and every day new moms would leave a comment with their twitter name until May 1, 2008 that is.  Twitter sent out an email to everyone yesterday, May 1, and in it they included:

Mother’s Day: On The Way

We’ve noticed a trend of parents twittering the moments of their baby’s birth so we know there are some new moms on Twitter. Are you a mom on Twitter? Is your own mom on Twitter? Maybe you even made “The Ultimate List of Moms on Twitter”? Mother’s Day is just around the corner so don’t forget to @reply the moms you know with a thoughtful phrase–but keep it under 140 characters, moms are busy people.

List of Moms on Twitter: http://tinyurl.com/6cxgp5

And today I had 150+ comments in my inbox and they are still coming.  Now she has close to 400 comments on that one post! Did she do anything extraordinary to make it happen? Not really.  Did she tell people on twitter about it? Yes, of course.  Did she know others would tell and re-tell more people about the list? Possibly.  Did she know twitter would pick it up in their mass email to everyone? Doubtful (but I don’t know what went on behind the scenes).  So in hindsight what played in her favor to have a post she wrote on April 8 (before her name change) take on a life of its own?  Here’s what I think:

• She took the initiative to do something that ended up being quite time consuming, but she saw from the responses it resonated with hundreds of moms on twitter that it was a worthwhile endeavor. 
• She told her friends about it who re-tweeted and blogged about it. 
• The tweeters kept the link going within twitter and in the blogosphere. 
• Mother’s Day was around the corner and the guys (I think they are all men) at twitter saw the activity and might have said to themselves “Hmmm. How can we mention a major holiday, get brownie points with our wives/mothers, and promote twitter at the same time” and voila a mention was born!

UPDATE: I sent a link to @Biz to this post and he informed me there are several women who work at twitter!  So of course I followed them.  Here is his tweet: 

biz @aruni awesome! I included the moms list because it was noteworthy – also, women who work at Twitter: @crystal @krissy @alissa @lane @sara

In case you haven’t guessed who this friend is, it’s Wendy Piersall.  I guess only Wendy can tell us if she planned all of this, but to me it’s another example of viral marketing that in hindsight makes sense but when started, the current result would have been highly unpredictable. 

To me, this is why it is so hard to orchestrate a viral campaign.  You can plan everything down to the “t” and still not have it work out the way you wanted.  It’s hard to predict when there are so many variables.  You can also just do something you enjoy doing that helps others and see a “spark” turn into a flame!  Way to go Wendy!

Oh and by the way, I am @aruni and Wendy is @eMom on twitter…

Why Aren’t There More Rich Women Entrepreneurs?
Apr 24 2008

That’s the headline of a Wall Street Journal blog post that came out yesterday: Why Aren’t There More Rich Women Entrepreneurs?  It starts with:

Recent studies show that there are more wealthy women than ever before. While a growing number are making it by climbing the corporate ladder, most of today’s wealthy women are still making their money through inheritance or divorce. A scarce few are making their fortunes by launching big companies – the most common source of big riches for today’s men.

and concludes with:

There are two explanations for the female shortfall, according to the USA Today story. First, starting a business usually requires capital, and men have easier access to the clubby world of bankers, venture capitalists and private-equity. Second, the article says, women are more devoted to their family and have less time than men to start businesses.

The blog post is interesting but the comments just blow me away because it’s like I was reading comments from people back from the dark ages.  Most of the comments were well thought out but several posted by people not choosing to put their name down were really shallow.  I mean do people really think like this:

There is this little thing called a brain. Most women are severely lacking in this department, and as such have been relegated to house duties for most of history. Now that women are clamoring for equality, we see that they really aren’t equal at all.

Talk about issues! Other thoughts from the commenters:

Seems to me that women are better at following rules than men, hence they do better in structured institutions (schools, large companies, institutions) whereas men are more intrinsically rule breakers and therefore on average do less well, but sometimes succeed spectacularly.  – Bill

While I agree that risk aversion plays a part, one also has to look at Analysis Paralysis. As ‘not trying to offend’ points out, men often “execute and follow through based purely on logic”. Women (and I am one, early 30s, well-employed, trying to start my own company at the same time) tend to need full answers before they act. – More than just risk aversion

Despite advances for working women, I think it is certainly the case that they are not supported by husbands. I am about to be married and my fiancee is asking me to quit my job to raise a family – despite making twice as much as him.  – so true

To be an entrepeneur one has to be completely comfortable with business risk. In my experience, women as a group
are far less willing to risk everything they have for a business idea. This may be a gender specific biological trait related to the female’s reproductive functions. – Orrin Schwab

Many of the paths to entrepreneurial success are only open to people who have college degrees in science or engineering. Most women don’t have them and it certainly limits their opportunities. – Kevin

I think women also tend to have their eye on the “big picture,” and define success much more broadly than in dollars and cents. This can lead to decisions like cutting back on work hours or taking less challenging jobs in order to have more time to spend on family or other personal pursuits. At the end of the day, this may lead to less money – but greater happiness.  – e c

Sometimes I can’t believe we are still having discussions and comments like this.  Why can’t we just get along and let women choose to do what they want to do without analyzing every thing about it? If a woman wants to stay at home with the kids full time and be CEO of the house, great! If she wants to work from home, great! If she wants to work outside of the home, great! If she wants to work part time, great! If she wants to work full time, great!  If she doesn’t want kids, great! If she wants to try to be Bill Gates, fine. If she wants to be the CEO of PepsiCo, awesome! If she wants to be head of the PTA, cool!

We are all (hopefully) doing the best we can. Us women were given the gift of being able to incubate and give birth to the future generation of humans, honestly that in and of itself is success! Sadly that ability is often sort of brushed aside as not being as valuable as being a billionaire entrepreneur/CEO.  Honestly, I can think of several former billionaire CEOs who would have traded their fate to be a woman/mom.

Nine Tips to Recession-Proof Your Career
Apr 21 2008

I saw this great post in Renee Trudeau’s recent email update and asked her if I could re-publish it on my blog and she agreed!  Given what we are seeing happening around us in the economy, I thought this article was extremely relevant. 

Nine Tips to Recession-Proof Your Career
By Renee Peterson Trudeau

“You have the choice between being the victim of circumstances or being empowered through them.”  Carol Orsborn, author, Inner Excellence: Spiritual Principles of Life-Driven Business

Many of our clients are asking how to respond to the volatility and uncertainty in the current job/economic market. Here are some insights to support you:   

• Move into the driver’s seat. Job stability (and loyalty) are a thing of the past. Take control of your career path. You’re in charge, don’t hand your power (or your future) over to someone else. Read the book “Work Less, Make More,” by Jennifer White.

• Pause. Then, take time to plan. Now is a great time to hit the pause button and ask the important career questions: What do I most want at this life stage? What do I do best? What type of work/environment is a fit for me? (Consider attending our Career Mojo Workshop to help you hone in on how to determine what type of work is a fit for you. Click here for more information.)

• Be prepared. It can take days to create a really outstanding resume. Update your resume (and cover letter) now and be thinking about references, even if you’re not ready to leap. Make sure and highlight recent awards/accomplishments/promotions.

• Stay connected and make time for networking. Over and over again I meet professionals who were so consumed by their current jobs, they lost touch completely with their community and contacts. Take time to build and nurture relationships and attend professional organization and networking meetings. Read the book “Never Eat Alone,” on authentic networking by Keith Ferrazzi.

• Know-and leverage-your strengths. Ideally, 80% of your time at work should be devoted to activities that you naturally excel at. Know where your brilliance lies and leverage your innate strengths. This is how you can bring the greatest value to your company AND how you substantially increase your income.

• Save and live lean. Give yourself as much financial flexibility and breathing room as possible over the next 12 months. Live below your means. Cut out unnecessary expenses. Enjoy free or low-cost leisure activities (there are hundreds in Austin!). Create a budget and stick to it.

• Be open to new possibilities. Layoffs, mergers, buyouts and outsourcing decisions don’t have to signal bad news. How can you take advantage of these changes? Where are there opportunities for new products/services? What niche can you fill? What problem is not being solved that you can address? Are there new internal opportunities within your company you should consider?

• Stay in the loop on changes in your field/industry. What are the biggest challenges facing your current industry? How has your field changed in the last three years? Where are the employee shortages in your profession? What are the reoccurring themes or headlines at your professional conferences or in industry publications? Learn to be agile.

• Take time to enhance your skills/talents. This is a great time to brush up on leadership or management skills, receive career or success coaching, reach out to mentors for guidance or sign up for in-house mentoring or training programs. Don’t isolate yourself-reach out and ask for help. People have a genuine desire to help others-we’ve all been there.

Finally, be kind to yourself. Realize that there is a lot of fear in the air right now due to all the uncertainty. Be discerning and own your feelings, not others’.    

Renee Peterson Trudeau is a career/life-balance coach and president of Austin-based Career Strategists, and author of The Mother’s Guide to Self-Renewal: How to Reclaim, Rejuvenate and Re-Balance Your Life.  Visit http://www.reneetrudeau.com/ to start/join a self-renewal circle using the Guide, receive monthly self-renewal and life balance tips or order the book.   For more information on Renee Trudeau click here.

Why Keeping a Daily Journal is Important for Moms and Nannies
Apr 15 2008

I see the world of childcare changing before our eyes and having a place to keep up with your baby’s precious moments and activities can be a great way not only to share with your family and friends but also to make sure your baby is getting what he or she needs.  More often than not, these days there are many people involved in childcare from dad, to nannies, to sitters, to grandparents, to aunts, and communicating effectively with everyone about when your baby ate, slept, or had medicine can be extremely important!

One of the ways I am currently trying to get the word out about Babble Soft is through marketing relationships with nanny and sitter agencies, and I recently had the honor and priviledge to write the following article for the International Nanny Association.  

Why Keeping a Daily Journal is Important for Moms and Nannies
By Aruni Gunasegaram, President and Founder of Babble Soft
Written for the International Nanny Association Spring 2008 newsletter

When a new mom leaves her infant in the care of a nanny or newborn care specialist, what are her concerns? What does she want to know? How can a nanny help her feel more connected to her baby and help her deal with possible feelings of guilt over leaving her baby?

A new mom’s perspective
As a new mom, I was so concerned about leaving my baby with anyone else … even my husband! When I returned, I wanted to know when he ate, if he slept, and practically everything he did. Now that I have two kids, I still ask their teachers and care providers what they did during the day. It’s so comforting to have an idea of how their day went. I sent our son to a home care on a part-time basis when he was a baby. I felt frustrated by the vague answers I received when I asked about the details of his day; but I bit my tongue, felt guilty, and walked away wondering what I had missed.

It was difficult to leave my son with someone else and thereafter, leave my daughter – but I wanted to work. My career is very important to me and I knew I would be a better mom if I was able to pursue my passion. However, I still wanted to stay connected to my babies. It would have been a pleasure to receive an email, a text message, a picture, or even have the ability to log in to a website to see how my babies were doing. It would have made my life so much easier if I was assured that although they might have cried a bit when left them, they were eating well, sleeping well, learning and having fun.

I was still breastfeeding when I returned to work, and I made every attempt to time my pumping sessions so that I could nurse my babies when I picked them up. If I arrived only to find out they had just been fed, I would have to go home and pump instead of feed them, making me feel very disappointed.  On the other hand, it was nice having breastfeeding support and knowing that I had expressed enough milk for them while I was away made me feel more connected to them.

What moms want to know
In the “old days,” moms had no choice but to stay at home.  They could get advice and make decisions based on one-on-one face time with baby, family members, and friends. Nowadays, moms rely on their nannies to communicate their baby’s daily activities, issues, fussy periods, smiles, and schedules. When moms are not present, having the opportunity to review their baby’s activities at a glance in a daily journal or report is not only powerful, it helps them and their nanny make better baby care decisions. It is also a great way to provide records for their pediatricians, which can aid in making medical decisions. Here are more examples that illustrate the importance of keeping a daily journal:

• A new mom misses important milestones. While she is at work, baby shows off her biggest smile or makes a first attempt at crawling. Imagine a caregiver who captures the moment via a picture, includes a milestone caption, and emails it to the mom. What a way to brighten her day. Although the mom is not present physically, she can take delight in knowing that the true “first” was captured.
• An infant spits up often but with no discernible pattern. Both the mom and nanny are busy and jot down handwritten notes, which might be stained or misplaced by the next day! Maintaining an online daily record of the baby’s feedings (with corresponding spit-up times) can help to establish a pattern of feeding times and a correlation between the feeding quantity and spit-up periods. The mom can forward the reports to the doctor to aid in a decision regarding whether her baby needs medicine for acid reflux or if there is a need to simply change the baby’s feeding schedule.
• A baby has difficulty sleeping. Mom (or dad) puts the baby down in a specific manner and in a specific place during the weekends. The nanny arrives and puts the baby down in a different manner, thus she witnesses a different outcome. The baby appears confused, which results in additional stress for both the nanny and family. One solution is to review online reports that are designed to track a baby’s sleep patterns and reveal how the baby was put to sleep. The reports can serve as physical proof that specific baby sleep positions or methods work better than others for the baby. The reports can also give parents the assurance that their baby is okay, and shifting their behavior or the nanny’s behavior can make life easier for everyone.
• A baby needs regular medications. Administering medications is a critical part of providing childcare. Therefore, it is beneficial to have a central place where medicine doses are recorded. This procedure can allow both the mom and nanny to ensure medicine doses, reactions, and duration are properly recorded and timed. Proper daily record keeping can help to avoid accidental overdoses and ensure a dose is not missed.
• The nanny runs out of expressed breast milk for baby. If the mom keeps daily pumping records and both the nanny and mom keep daily bottle-feeding records, Mom can adjust her breastfeeding and pumping schedule to ensure there is enough expressed milk for her baby.

There are many more sound reasons to keep daily records. However, the most important reasons in my opinion, are for the health and well-being of the baby, and improved communication between the nanny and family. Although moms today have many more opportunities than they did in the past, they also have more decisions to make and more balls to juggle. Keeping daily records of an infant’s activities helps nannies and moms make better baby care decisions – and it helps moms feel more connected to their baby. A happy mom means a happier baby!

Aruni Gunasegaram is the President/Founder of Babble Soft and she blogs at entrepreMusings. To learn more about Babble Soft, please visit http://www.babblesoft.com.