Archive for the 'blogging' Category
September 24, 2008
Well, they might not liven up your living room but I didn’t want to write the overused term “Link Love” in the title of this post. I’ve been meaning to share some links to interesting posts I have read/perused recently and here they are:
Best Mommy Blogs for Parents - Vanessa Van Petten writes a couple of blogs targeted at teens and tweens and she felt my blog was a good one for teenagers. I’m still far from the teenage years with my kids, but I’m flattered to know my topics are appropriate for teenagers to read!
Massive R2-D2 Cake - Featured on Parents Magazine’s blog called goodyblog. Wow, what a cake! I tried to get a PokeMon cake for our son’s recent birthday and couldn’t find one. We had to settle for Speed Racer.
Boutique Up - A site I recently discovered that sends out queries from people looking for products to represent in boutique shops! Kind of like HARO but for boutiques.
What will Barack Obama do for small businesses and entrepreneurs as president and What Will John McCain do for small businesses and entrepreneurs as president - Wendy at Sparkplugging went out a limb to discuss politics on her blog but did so by focusing on what the issues were for small business owners…specifically ones who work from their home and/or have less than 5 employees. Both articles are interesting reads. The one on Obama had many more comments than the one on McCain…go figure!
Carnival of Healing - Many links to many posts about healing, self empowerment and spirituality. This one was hosted by my online friend Pearl.
Leave Wall Street, Join A Startup - by Fred Wilson, a New York VC. Good advice since there will be many leaving Wall Street…
Happy Birthday to the reason IttyBiz exists - by Naomi at IttyBiz. I’ve followed Naomi’s blog off and on since she started it. She has got some freaking amazing writing talent! Not everyone can write such humorous, harsh, and informative blog posts. Can’t wait until she figures out how to weave in a romance novel into her writing style. I even tried to hire her a couple of times but my emails got lost in her waterfall of emails so I chalked it up to fate and bad timing. This post will make you laugh and cry at the same time!
Posted by Aruni
8:04 pm •
blogging •
September 9, 2008
I’m sure many of you have noticed that I haven’t been blogging as much recently. It’s not due to lack of desire, but due to lack of time and mental energy. I have a full list of topic ideas I want to blog about, but by the end of the day after interesting and bureaucratically taxing events, kids, dinner, husband, baths, teeth brushing, catching up on Babble Soft stuff and personal emails, I feel pretty dazed.
I have blog posts floating around in my head with rarely enough thoughtful time to get them down in a post. Fortunately, I have had some timely guest posters who have filled in some of the gaps.
I can’t say I’ll be able to get to a blogging pace (in the near future) that can keep up with my blogging ideas given my current schedule and life situation, but so far I’ve done a better job at posting than Marc Andreessen, founder of Ning and formerly Netscape, who hasn’t consistently blogged since May 2008! But he’s running a heavily venture backed company so I’m guessing he has just a few more people breathing down his neck than I do.
I’m glad I’m not in his shoes right now in this economy, with the news constantly talking about the questionable results of social networks from a business model perspective, and with some of the widget partner issues his company is facing. But Marc’s a tried and true entrepreneur so I’m sure he and his team will figure something out. If not, he is a millionaire and married to a millionaire so chances are they won’t be out on the streets any time soon.
Yep, it’s all relative and I’m thankful for the opportunities I’ve been given and the opportunities yet to come. Thank you to all of you loyal readers for sticking around!
UPDATE: On an interesting note, Seth Godin, the famous author and blogger on marketing tips & ideas, did a post on September 10 called How often should you publish? and in it he says: “Key assertion: you don’t publish it unless it’s good. You don’t write more blog posts than you can support, don’t ship more variations of that software than your engineers can make marvelous.” So I guess my haphazard blogging is OK because it fits what I can support!
August 27, 2008
If you haven’t heard, they are already signing up people for Blog Action Day 2008 and the topic this year will be on Poverty. If you are a blogger and have thoughts to share on the topic of poverty, go sign up now! The only requirement is that you do a post on October 15, 2008 on the topic of poverty. I posted last year for Blog Action Day and the topic was the environment.
My post last year was called Rock. Paper. Scissors. How Do We All Win? I wrote about ways we could reduce the amount of paper we use by cutting down the paper we receive. Since last year, I called up and cancelled several of the catalogues that we randomly received, made sure we were getting e-statements instead of paper statements, etc. We have drastically reduced the amount of unnecessary mail we get, but we still get things that I haven’t figured out how to stop getting! But I’ll keep on trying.
Check it out, sign up, and share your entrepreneurial and parent related thoughts about poverty!
July 18, 2008
Now for a fabulous movie-related guest post by Film.com’s mom blogger, Sue Harvey!
Movie Fun for the Whole Family: Trust Mom on Film, and Your Instincts
Mary Poppins photo from film.com credit to Walt Disney
The best piece of advice my husband and I received before the birth of our first child was fairly simple; trust your instincts. Now, this advice was given in the context of when to pick up a crying baby, but we have found it to be just as effective and useful in many other aspects of parenting as well. While plenty of studies, guidelines and groups exist that are ready and willing to tell parents how to raise their children, I believe nothing trumps parental responsibility, engagement and instinct. That said, I’d like to offer a little more advice - advice about movies suitable for families with small children.
I have been a movie lover far longer than I have been a parent, and many of the films my Mom shared with me when I was a child are the same films my children and I enjoy watching together today. The movies that never fail to entertain us all are musicals. The range of topics within the genre is practically limitless, and some of the musicals that have been hits with my children from the time they were about three years old thru the present (they are now aged 12, 10 and six) include Mary Poppins (it’s “practically perfect in every way!”), Singin’ in the Rain (it’s funny, has great dancing, fun songs and memorable characters), An American in Paris (remarkable choreography, amazing music, visually arresting, ’s wonderful!), Brigadoon (mysterious, magical, beautiful), The Pirates of Penzance (silly story with catchy, quick lyrics, Kevin Kline as the Pirate King and Linda Ronstadt as Mabel), Annie Get Your Gun (delightful, fun, and featuring Buffalo Bill’s Wild West Show), Seven Brides for Seven Brothers (funny, good music, great choreography), and On the Town (what better way to introduce your kids to Frank Sinatra?).
I quickly realized that even they didn’t understand the story upon the first viewing, they generally enjoyed the songs, costumes, dancing and characters enough to want to watch them again, and again, and again. Each of these pictures provides not only good clean fun, exposure to remarkable talent and craftsmanship, but also a cultural education from which they can only benefit.
Possibly a more obvious choice for family films would be animated features, particularly those produced by Walt Disney’s Studios and, increasingly, Pixar. I own copies of and have seen many of these films more times than I care to recall, as have my children. They, too, are part of our cultural heritage and I would argue that a childhood devoid of The Aristocats, 101 Dalmations, the Disney Princess lineup, Fantasia, Fantasia 2000 (personal favorites of my tribe), Finding Nemo, among others, would leave a gaping hole in one’s cultural education.
However, I would also suggest that allowing a child to watch any of these films unsupervised, particularly for the first time, would be a mistake. In case you haven’t seen them yourselves or have forgotten, most of these features involve at least one dead parent and mortal danger for the heroine or hero. This is the stuff of nightmares and phobias - not to mention many tears. These may be classics, but they can also be scary.
If you seek the kind of video fare I fondly refer to as the Electronic Babysitter the pickings are rich. PBS produces numerous shows, many of which are available on video in addition to their daily programming, which are not only educational and suitable for even the youngest viewers; they are often tolerable for adults, as well.
We are our children’s first and primary teachers. I firmly believe that if we introduce our children to the best we have to offer, be it films, books, food, music or personal habits, they will naturally develop a taste for quality. Deciding what “high quality” means to your family is where instinct, judgment and responsibility come into play. While it can be helpful to consider movies ratings, the only one really qualified to decide what is right for your children and your family is you. So, if you don’t have time to pre-screen a film, talk to the clerk at your local video store or your friends or family, or check out a title on line. But remember, just because the company marketing a film declares it to be “fun for the whole family”, doesn’t make it so anymore than a picture without a rating (as most of the above mentioned musical are) is “inappropriate”; trust me. Or better yet, trust your instincts.
Sue “Mom on Film” Harvey is a mother of three who shares her passion for film with family-friendly movie recommendations on Film.com, a free online entertainment service on Movies, TV, DVDs, celebrity news and more.
June 5, 2008
Just over a year ago, we officially launched Babble Soft’s first web and mobile application (then called Baby Manager, now called Baby Insights). A prominent blogger, Jennifer Laycock, whose personal blog is called The Lactivist, a popular blog on breastfeeding, saw the release and created a post that made me feel shocked, anxious, depressed, angry, and misunderstood at the same time. Jennifer also happens to be the founder, editor, and a writer for Search Engine Guide, a widely read blog on all things search.
Fortunately, soon after discovering Jennifer’s post, I contacted Connie Reece who blogs at Every Dot Connects. Connie helped me set up the first incarnation of this blog and gave me advice on how to get started blogging. She is a veteran blogger and a social media guru. I took several deep breaths, typed up something that I felt would be a good comment to Jennifer’s post and sent it to Connie for a sanity check. She gave me a few recommendations and I posted it.
Turns out that comment led to a few other comments and then an amicable online relationship with Jennifer when we both realized that we were supporters and donators to our local Mother’s Milk Banks. Jennifer and I now follow each other on twitter and read each other’s blogs. [As an aside, we offer all eligible milk bank donors a free subscription to Babble Soft applications to help them keep track of their pumped milk!]
Last week, Connie decided to create a case study on the incident and did a post called Case Study: Engagement Turns Critics into Allies. Where she outlines what happens:
Company
Babble Soft, provider of Web and mobile software for parents of newborns
Challenge
A press release for a new product launch was picked up by an influential blogger who wrote a very negative review.
Solution
Every Dot Connects worked with Babble Soft on a strategy to engage the blogger in constructive conversation.
Success
The blogger apologized for the tone of the review and continued to interact with Babble Soft founder via her blog, email and, later, on Twitter and other social networks.
Well soon after, Mack Collier who blogs at The Viral Garden and Marketing Profs did a post about it too called Worried About Bloggers Dissing Your Company? Read This and he starts with:
“Babblesoft founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that she had hoped would be well-received by her target audience, mothers who breastfeed their children. Unfortunately, the product was immediately reviewed, and shredded, by Jennifer Laycock, a very popular mommy-blogger who blogs at The Lactivist. What happened next is a great lesson for companies wanting to handle crisis-management in the blogosphere.”
Then, Jennifer decided to write her own post about it. I was just beside myself with 3 blog mentions from 3 prominent bloggers within the span of a few days! Jennifer called her post Bloggers Need To Accept Responsibility Too and she says:
“Last year Aruni was launching her new parenting software. I happened to pick up the press release right as it went across the wires and had some pretty harsh words for the idea on my Lactivist blog.
‘Apparently, the company feels that there’s an untapped market in parents with extreme breastfeeding OCD issues, so they’ve made available some snazzy (I use the word loosely) new software that will allow these Ezzo-wannabes the absolute, total scheduling control that they long for.’
It got worse though. In fact, rereading that post I made more than a year ago I found myself chuckling and wincing at the same time. Chuckling because some lines in my post were really funny, but wincing as I realized just how biting and scathing my critique was. I’m generally a pretty easy going and nice person. I don’t tend to like to rely on snark, and yet there I was, throwing out snark like I was Perez Hilton.”
And continues:
“Ultimately, many of my readers ended up checking out the software and seeing the value in it for certain situations and while I still think the software’s a little on the anal side for the average mom, I fully recognize how helpful it could be for moms who DO need to track things.
Even more important to the story is the relationship that developed because of the way Aruni responded. Aruni became a regular reader of my blog and I became a reader of hers. We follow each other on Twitter and we’ve exchanged quite a few emails over the past year. Not long after the incident, I ended up sending her an email to share how refreshed I was at the way she handled things.
‘I want to compliment you on the way you handled your response to my blog post. I was pretty hard on you guys and you came in with class and style and really did a great job of turning the situation around to make yourself look good. I work in online reputation management and it’s rare to see a company respond so well. Just thought you should know that you gained my respect with that.’“
So needless to say, I am honored at their mentions and I have learned a lot in the past year. I hope I have at least become a better press release writer. 
Personally, I think the biggest lesson that I have learned over the year is that although Jennifer’s choice of words were hard to read, her sentiments are reflective of what most new moms and parents think. It’s not easy to introduce a new way of doing and looking at things to the truly oldest and arguably the most important profession in the world: parenthood!
I think our applications can help a new mom having trouble with breastfeeding reach the other side of the breastfeeding bridge. It can help her and her family understand patterns, positions, pumping schedules, etc. But at first blush, most people don’t think of what we do that way. The reasons why that’s the case would be a good topic for another case study! It always takes longer and costs more money to build a business than anyone ever thinks when they first start out. Hence, my recent Fork In The Road post.
I just read a quote I can definitely relate to by James Cherkoff left in the comment section of a blog post that Fred Wilson of A VC did about sharing information on your company:
“Or in the words of Howard Aiken: “Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”"
I saw it as I was finishing up this post and it made me smile laugh out loud!
May 29, 2008
Trish and I were pleasantly surprised at the number of people who blogged and tweeted about our partnership with eMail Our Military that we announced just before Memorial Day weekend. We are forever grateful for them in helping us spread the word about Babble Soft giving free subscriptions to Baby Insights and Baby Say Cheese to active duty military with newborns who are members of eMail Our Military! We’d like to thank each and every one of them!
Please check out their posts and leave them a comment and let them know how great it is that they picked up a partnership created by two entrepreneurs who are trying hard to make a difference in the world. 
If you’ve blogged or tweeted about it and we missed it, please let us know and we’ll add you to the list. Even though it’s past Memorial Day, if you are only now finding out about our partnership, please continue to tell everyone about it because the partnership is ongoing and Father’s Day is just around the corner. We will still link to your post!
Blog Posts
Fred Wilson at A VC - Memorial Day
Jeff Nolan at Venture Chronicles - Markets are Communities
Maryam Scoble at Maryamie - Memorial Day
Lauren Vargas at This Mommy Gig - Serving the Homefront
Robert Hacker at Sophisticated Finance - Memorial Day
Barbara Ling at - 77 Great Resources for Memorial Day (she links to www.eMailOurMilitary.com)
Jeremy Bencken at PR4 Pirates - Anatomy of an A-List Blog Mention
Omar Gallaga at Austin 360 - Post-Memorial Day Web catch-up
Ashlee Allen of Mama Speaks - Keeping in Touch State Wide
Nicole Johnson at Pick Nick’s Brain - Quick Tip - Logging Sleep
Tweets
Pistachio - Challenging: newborns. More challenging: while your partner’s on active duty. @emailourmilitary @aruni memday help http://tinyurl.com/5gmmrs
KeithBurtis - (aruni)Happy Memorial Day! Help us spread news of @MailOurMilitary (aka @Dayngr) and @babblesoft partnership http://tinyurl.com/5gmmrs...
MikeChapman - Two of my favorites! @MailOurMilitary and @babblesoft join forces post http://tinyurl.com/5gmmrs
TroyTurner - @aruni , @dayngr FYI - I just fwd’d your offer to some insiders at Walter Reed, Ctr for the Intrepid-BAMC, and Naval Med Ctr-San Diego.
MackCollier - Retweeting @aruni: @MackCollier @MailOurMilitary and I have positive news to share too re: Memorial Day http://tinyurl.com/5gmmrs 
NewMediaJim (we know he tweeted but can’t seem to find the tweet now)
Hametner - @aruni @mailourmilitary Glad to see the partnership between www.BabbleSoft.com and www.eMailOurMilitary.com, looks like a great fit!
May 28, 2008
I mentioned before that my blog is listed on Alltop Moms. Well now thanks to Guy Kawasaki, I’m listed in Alltop Startups and for a brief time I was listed in Alltop Twitterati. I guess I took too long to write this blog post, because I’m no longer listed in Twitterati. Maybe I can earn my way back into Guy’s good graces (unless they changed the criteria for being listed there) and find another spot on Alltop in exchange for another blog post about the amazing and ever so ubiquitous Alltop concept!
He also added an Alltop Adoption page so for those of you interested in people who write about adoption, adopting kids, their adopted kids, and other people’s adopted kids, check it out!
April 12, 2008
The Wall Street Journal ran a piece on Thursday, April 10, 2008 called The Blogger Mom, In Your Face written by Sue Shellenbarger featuring none other than the most well known mom blogger on the Internet today: Dooce. She has been blogging for close to 7 years now…before most people (including myself) even knew what a blog was! I got the opportunity to meet Heather Armstrong (a.k.a Dooce) at SXSW and exchange a few words with her after she finished her panel. She is such a down to earth person.
I think it’s great that the WSJ has chosen to highlight a mommy blogger who according to the article might be making as much as $40,000 per month on ad revenue for her blog! Wow!! It’s not without its downfalls though because full time blogging for that kind of money is a crazy, often stressful job. I blog very part time (3 or so posts per week) so I can’t say I can relate to the stress of full time professional blogging, but I can certainly imagine it…especially if I had to post original, often personal content every day like Dooce does.
According to the WSJ article, “Among the Web’s 200,000-plus bloggers on parenting and family, few have succeeded to the extent of Ms. Armstrong; countless at-home parents would love to be in her position. But less obvious is the behind-the-scenes price an at-home mom pays to shoulder her way to prominence in the blogosphere — giving up her privacy, sustained time off and any remnants of work-family boundaries at all.”
Sue Shellenbarger did a fantastic job with this article by illustrating both the ups and downs of professional blogging, unlike the recent New York Times article called In Web World of 24/7 Stress, Writers Blog Till They Drop which emphasized primarily the negative aspects of blogging as a profession and inferred that full time blogging can be fatal. If they had mentioned how many journalists had died in the same period, then I think it might have made the article a bit less biased against blogging. Check out Marc Andreessen’s funny take on this article called The New York Times Covers Blogging including statements like “Bloggers Have Bad Breath,” “Bloggers Have Herpes,” “Hitler Probably Blogged,” and “The Bloggers Have WMD.”
Other mommy bloggers that were highlighted in the WSJ article are:
5minutesformom.com
designmom.com
parenthacks.com
scribbit.blogspot.com
fussy.org
notesfromthetrenches.com
stirrup-queens.blogspot.com
izzymom.com
suburbanbliss.net
Asha Dornfest at Parent Hacks linked to a guest post on my blog about traveling with a baby and I saw a significant amount of traffic because of her mention, which goes to show that she definitely deserves to be on this list!
If you think there are a lot of mommy bloggers, you should check out Twitter because there are a ton of mommy tweeters out there. In fact, Wendy Piersall at eMoms at Home just did a post listing the Moms on Twitter and the list is still growing!
I have to say it’s much easier sometimes to come up with 140 character or less tweets than full blog posts! I wonder if we can monetize our tweets. Anyone want to pay me $10, $5, $1, 25 cents for a tweet? Twitter are you listening reading?
Oh and if you haven’t already done so, please subscribe to my feed because if I survive the next 5 years of motherhood, maybe I’ll end up being one of the top mommy/entrepreneur bloggers! Unlike Dooce, however, I will have to hire someone other than my husband to help me figure out how to monetize my blog…
April 7, 2008
So if you are plugged into the blogosphere you no doubt heard about Johnson & Johnson’s baby camp. I was one of the lucky ones invited but either a) my email filter ate the first round of invites or b) I was one of the mommy bloggers who was added to the list later. So by the time I got the invite and responded, they were already full…plus I couldn’t go anyway.
I did want to blog about it when I first got the invite but since I wasn’t able to attend, I didn’t want the world to know why I couldn’t attend. All were good reasons: 1) my husband was out of town, 2) my cousin and family were visiting from New York on a trip planned quite some time ago, and 3) they were full.
I haven’t read a lot about the outcome of the camp yet. A few posts on the blog storm about the invite process, who was not invited, the fact that babies weren’t allowed to come, and why some were uninvited because of various reasons including they were attending the BlogHer business conference or were nursing can be read here:
Queen of Spain - So you want to talk to mommy bloggers?
City Mama - Needed something to talk about at the BlogHer conference.
Maryam Scoble - First Night and Going to Camp
Mom 101 - Johnson & Johnson Baby Gate
Robert Scoble - J&J ‘breaks into jail’ with baby camp (check out the comments on this one for a nice letter from J&J trying to explain the situation)
I have met in person or communicated via email with all of the above bloggers except for one. I’m anxious to see what happened at the camp. Right now when I type in “Johnson & Johnson Baby Camp” into Google I only see links on the first page to posts about how they mishandled the invitation process. I’m anticipating that they ‘saved face’ at the camp and the bloggers who attended will have much to share with us when they have a chance to write about it. The coordinators said they would send me information after it was over so I’ll most likely do another post on this soon.
Overall, I think it was a great move on J&J’s part to make a visible first step to ‘friend’ the mommy bloggers. Yes, they made a few mistakes but, just like starting a new business, trial & error is part of the game. If they learn from their mistakes, I’m sure it will all end up on a positive note!
March 31, 2008
SOBCon08 is “Biz School for Blogging.” This year’s event tracks entrepreneur bloggers and corporate bloggers alike, with an innovative format and a stellar cast of speaker/instructors. It is the brainchild of Liz Strauss, a fabulous blogger who I have mentioned often in previous posts. I was thrilled when she named me an SOB (Successful and Outstanding Blogger) back in October 2007.
She and a great group of supporters and presenters are hosting SOBCon2008 in downtown Chicago on May 2-4, 2008.
Sadly, I can’t make it this year but plan to be there next year if at all possible! I had the pleasure of meeting Liz at SXSW earlier this month and several of the bloggers who will be participating in the conference. If you are a business blogger, you should definitely check it out and sign up for this conference if you can!
March 22, 2008
What do 5 White Men, Rebranding, and Dads have in common? Well other than the fact that Dads are usually men, probably not a whole lot. These are just some of the interesting things happening around the blogosphere.
5 White Men Talk About Social Media was written by Connie Reece at Every Dot Connects. Connie is a huge presence in the world of social media especially here in Austin, yet was overlooked for a panel on Social Media the Chamber of Commerce was putting on. She voices her frustration at women still being “invisible” even when they are playing a major role in the world of social media. Connie got me started in blogging almost a year ago! She is also one of the main reasons the Frozen Pea Fund initiative got started as a result of Susan Reynolds struggle with breast cancer. Here’s a quote from her post:
This afternoon I got an email from fellow Dot-Connector Brenda Thompson with the subject line: “Five White Men Talk About Social Media.” That got my attention and I opened the email right away. …
It irked me too. It’s not like the organizers would have had to look very far to find some outstanding women to speak, and I’m not just referring to myself. In less than 30 seconds, Brenda and I came up with a list of five or six local women who would have made great panelists.
See, lists are easy to make. But women on lists are still invisible if conference organizers aren’t looking for the list.
Looking Minnesota. Feeling California and The Gaping Void Between Our Brand And Our Audience were two recent posts written by Wendy Piersall of eMoms at Home. After her recent trip to SXSW Interactive, she realized she needed to rebrand because many of her readers are not eMoms or even parents! I love Wendy’s blog for a variety of reasons but mostly because she is open and honest about her experience as an entrepreneur and she readily shares her blogging and business tips. We met through our blogs, had a couple of phone conversations and when we finally met in person at SXSW, it was like we just “got each other” as entrepreneurs and as moms! I’m not sure if she has come to a decision on the new name, so go check out her posts and give her your 2 cents!
AllTop Dads launches. Thanks to Guy Kawasaki of How to Change the World my entrepreMusings blog is near the top of AllTop Moms blogger list. It’s a great place to go to check out all the top mommy and daddy bloggers. If you don’t know Guy, he was once asked to interview for the CEO position at Yahoo! take on the CEO position of Google and he turned the opportunity to interview down thinking there’s no way Google Yahoo! would amount to much. He often refers to it as his $4 billion dollar mistake, but he reflects back and realizes that instead he was able to be involved in his children’s lives, which is priceless!
So as I said when I began this post, there isn’t much in common between these links, but all are great reads!
Posted by Aruni
10:09 am •
blogging,
dad,
diversity,
father,
mom,
mother,
parenting,
random stuff,
social media,
working dad,
working father,
working mom,
working mother •
March 14, 2008
BlogHer’s Annual Survey
BlogHer is doing their annual survey and would love your opinions. This helps them attract advertisers to be a part of their network. In return, they get great ads (which I and other bloggers give valuable space to on our blogs) and they share a little of the money with us. So please click on the image above or right here to take a brief survey.
Contest for Parents of Teens at NeenMachine.com
If you are a parent of a college bound high school junior or senior, here is a contest that you won’t want to miss! NeenMachine.com has teamed up with ApplyWise (a leader in college admission counseling) to offer one lucky winner the ApplyWise College Admission Counseling package for free - (a $299 value). To enter just leave a comment on this contest post at Parenting Tips at NeenMachine.com and give your child an edge over the competion.
But hurry - contest ends March 28, 2008.
March 10, 2008
It’s been a long, fun filled day at SXSW Interactive today. So this post won’t be as meaty as my previous SXSW post. I met tons of people today and many people who know me and who I know from twitter. It was so cool to have so many people come up to me and say, ‘hey, aren’t you @aruni on twitter?’ I guess I kind of stand out in a crowd. :-) I probably gained about 30 followers just from tweeting about the panels I attended. Here’s a quick overview because honestly I’m kinda worn out:
The Care and Feeding of Your Startup
This panel was made up of some local entrepreneurs from Unwired Nation as well as a venture capitalist from Texas based DFJ Mercury and a couple of others. Some key insights:
- Someone needs to serve as the “Belief Engine” for your startup which I took to mean the “evangelist” but I thought that was a unique way of saying it.
- Make sure your product fits into your users way of life and they don’t have to drastically change what they are doing
- Understand if your concept is a feature or a business. It could be a feature that expands into a business.
- You should aim to exceed investor’s expectations.
- 9 out of 10 entrepreneurs can’t go the distance so they really should identify a strong mentor.
- Make sure the people you hire have ‘karmic velcro’ which means they have the fortitude to stick around when the going gets tough.
- There are 3 key people you need in a start-up. 1 in charge of product, 1 handling business development who can close the early deals, and 1 evangelist.
- It’s not appropriate to go to VCs in the first 2 years of a business, because in the first 2 years you are still assessing the market risk. Almost all the VC deals that occurred with Web companies in early stage have not worked out and they are struggling to get their money back.
- Keep two sets of books. One you show your investors and one with even more aggressive numbers that you aim for internally.
True Stories from Social Media Sites
This panel was moderated by Guy Kawasaki, who was so kind to put my blog near the top of his new AllTop Moms site. It was notably a panel of 5 women and 1 guy. Two of the women were twitter pals so when I got up to ask a question and say ‘hi’ one of them was tweeting about me.
I had my son with me at this panel because he’s home for Spring Break so I wasn’t able to take a lot of notes or do many tweets because half way through he wanted to play a game on my phone! He actually did really well, scribbled a bit, and then drew a funny looking dinosaur who he felt the need to show was pooping. Such a funny kid! He wanted me to go up to the mic and say something, but when I tried to get him to come with me, he got shy…he is only afterall 5 1/2.
The panelists discussed their great and not-so-great experiences using social media. What funny and sometimes unbelievable stories they shared!
I met up with my husband after that panel and we took our son for a late lunch at Bennigan’s and then he took him home, and I went to the BlogHaus to network with more bloggers.
Online Adulation: Use Don’t Abuse Your Fans
This panel had an editor from CNET as moderator and some pretty fabulous bloggers including the infamous Dooce whose current post is called Fueled Entirely by Advil.
I was sitting next to Wendy Piersall from eMoms at Home during this panel and she was twittering away. She had her laptop so she could do it much faster than I could so I let her take over so go read her twitter stream if you want to read all about it.
Went back to the Bloghaus after this panel and met none other than Darren Rowse (aka Problogger). Someone took a picture of us and said he’d email it to me so I’ll post it when I get it…assuming he remembers.
Conversation Starters
This event was hosted by DELL and Federated Media and they booked the entire Iron Cactus restaurant on 6th and Trinity. Richard at DELL was the lead blogging rep from DELL, who I had met a few weeks earlier at an Austin Tweet Up.
Because I’m twitter friends with Kim Haynes, I volunteered to help with registration since it was an RSVP only event. Of course, that meant I had access to extra drink tickets and people wanted to get to know me!
The key speakers were top blogger and FastCompany.tv producer Robert Scoble (aka Scobleizer) and Shel Israel of Global Neighborhoods.
I met so many twitter buds at Conversation Starters, including the famous Chris Brogan, and throughout the day that it would take me all night to type up their names. Already, this post is longer than I thought it would be!
Stay tuned for my next SXSWi post on Tuesday’s events.
March 9, 2008
Although I’ve lived in Austin for quite some time, I have never made it to SXSW but now since a big part of what I do for my company is social media related, I finally had a great reason to go. Most people associate SXSW with music, film making, bands, and people partying all night long. For those visiting from out of town and attending the music pieces of SXSW that might be true, but for those of us attending SXSW Interactive who live in town and have kids to take care of, we aren’t able to party (or should I say not interested in partying) all night long. Although tonight I was tempted to stay out late after having been asked by a couple of people to join some after parties. But since I just got back from Los Angeles, I figured I should get home and give my husband a little back-up break with the kids. Here are some brief overviews of the sessions I attend.
Mark Zuckerberg, Founder of facebook
Mark who is a 23 year old billionaire, seemed to be more comfortable during the interview than what I’ve heard he has been before, but he seemed to say some of the same stuff over and over again. I forgot my regular camera and my cell phone camera is not that great, hence the not-so-great picture above. However, here are some interesting things he said:
- He mentioned that facebook was going to change their incentive system to one where the more invites you send out that are accepted, the more opportunities you have to invite others to join your network.
- He also said that at facebook, they begin with the premise that everyone is fundamentally good and not trying to do evil/illicit things.
- He felt that all of the mistakes they have made so far have had to do with them not giving their users enough control over the process.
- He believes terrorism stems from people not feeling connected to each other.
The interviewer, Sarah Lacy, from BusinessWeek.com, had a strange interviewing style. Sadly, much of the audience was wondering why she was asking the questions she did and why she was asking them the way she did. Honestly, it seemed like she was a teenage girl flirting with a billionaire 20 something entrepreneur and many of her questions weren’t really questions they were statements. After, the audience turned on her, I thought she might wonder why but apparently she thought she did a great job and said Mark told her she did a great job. Omar Gallaga, who blogs for Austin 360 Digital Savant did a post-panel video interview with her that you can see HERE. Check it out, it’s a good interview. She believes that since she is one of the few women tech journalists that she always gets flack and is misunderstood. Since I’m a woman in tech, after seeing her today I wouldn’t agree with her assessment of why the audience didn’t like her, but kudos to her for putting herself out there and trying. I know she is being flamed on the Internet for the interview but if she can bounce back from this and learn & grow from this experience, she will be on her way to achieving great things.
Thom Singer, Author and Speaker on Networking
I tried hard to make it to Thom’s book reading, but after getting out of the room after Zuckerberg spoke, it was something like a 3 block hike from one end of the convention center to the other. I arrived as he was wrapping up his Q&A. Thom is an author and blogs at Some Assembly Required. He’s about to release a new book called Some Assembly Required for Women.
Kathy Sierra, Author and Speaker
Kathy Sierra was a very interesting speaker. She gave tips and advice on how to get your customers (and employees) passionate about your products. The room was packed and since I was coming back from the other side of the convention center they wouldn’t let us in! As I came up to the front of the line to ask what was going on, they said they couldn’t let us in because of fire code violation stuff. I was in line with Francine Hardaway and we along with a few others made some noise about how full it had been at the Zuckerberg talk and surely they can let us in since there weren’t more than 20 to 30 of us waiting outside and we had seen some people leave. After a few minutes, they let us in. Since I haven’t been blogging for a year yet, I didn’t know the back story on Kathy’s blogging stalker weirdness almost a year ago. She indicated that she might start blogging again, which I look forward to.
The Super Collider: A Hero of the Social Network
I attended this panel briefly and it wasn’t what I thought it would be. One of the panelists discussed how she was using the various social networks and social media to promote her business. It was interesting, but nothing new so I took off to the Entrepreneur’s Lounge at Fogo de Chao Brazilian restaurant for a short after party. It was hosted by ATI and uShip. Ran into Bryan Mennell of Austin Startup blog there.
Hearing these people speak was fascinating but what was even more exciting to me was meeting face to face with many of my blogging friends and meeting new friends including Wendy Piersall of eMoms at Home, Liz Strauss of Successful Blog, Tamar Weinberg of Mashable, Gina Trapani of lifehacker, Laura Mayes of Sk*rt, Annalee Newitz of io9 (she blogs on sci-fi stuff), and Tim Walker of Hoovers Business.
Stay tuned for more of my SXSWi experiences on Monday and Tuesday.
February 16, 2008
If you’ve been in technology start-up land for any length of time, you have no doubt heard of Guy Kawasaki. He’s a former Apple executive, founder of Garage Ventures, and author of 8 books. Now he’s doing something new which I think is very cool called AllTop, and “they have all the top stories covered all of the time.”
So if you are into Politics, Gaming, Sports, Celebrities, Tech, Automobiles, etc. then they aim to be the place to go to find out all the latest news. Since I’m a mom and love to know about what other moms are up to, I’m thrilled about their NEW Mommy Bloggers page called AllTop Moms! My little ‘ole entrepreMusings blog is currently near the top of the page. Thanks Guy!
If you are a mommy blogger or you blog on any of their other topics and you’d like your site to be included, check out their About page to get more information.
Yay, Moms! I did see some people on twitter (I’m @aruni) asking about a Daddy Bloggers page so check back frequently to see what new and interesting pages they add.
Posted by Aruni
3:08 pm •
FYI,
blogging,
mom,
mother •
