Archive for the 'diversity' Category

October 8, 2009

The Difference Between Girls And Boys

Some of you may recall that I accidentally published a version of this post a while back.  In my blurry eyed state of doing too many things I hit the little blue button that said Publish instead of the black and white button that says Save Draft inside WordPress.  So here’s my next attempt to try to have it make more sense.

Everyone knows there is a physical difference between boys and girls, but I think not many (especially in the business world) understand the mental and emotional differences.  Many studies have been done on the subject including ones done on the differences between male and female brains mentioned HERE, HERE, a psychological overview called Understanding The Difference Between Men and Women, and a 2007 one done by McKinsey & Company called Women Matter (pdf) that suggests that companies where women are strongly represented in senior management and on the board perform better than others.

McKinsey also did a report called Centered Leadership: How talented women thrive (you have to register to read the full report).  My boss at ATI, who use to work at McKinsey, gave me a copy of that report late last year and a good overview is on a post on the glass hammer blog at Factors that Sustain Successful Women Leaders.  When I first read the report I have to admit I was pretty cynical and felt like it was mostly taking a man’s perspective’s (i.e., researchers) to try to ‘explain women and their emotions.’  But a series of unexpected events happened in my life, combined with working at ATI, which was my first steady office job since having kids, that changed my mind.  I happen to think men are just as emotional as women, they just express it differently which, of course, is more acceptable among other men.

As a woman who got her MBA and was founding CEO of a venture capital backed tech company, there always seemed to be an expectation that one had to be like a man to succeed, which was mentioned in the Women Matter report.  Only 20% of my MBA class were women and I daresay less than 5% (that may be 1%) of technology company founding CEO’s are women.  Many of those women dropped out of their careers for several years to have and rear children.  I took years off from a high-paced job too but at the same time attempted to keep my knowledge up to date by teaching entrepreneurship at UT Austin and founding Babble Soft from my home office.  My first company was a business-to-business company where you sell directly to businesses.  Babble Soft is a business-to-consumer business where you sell directly to consumers.  I now know a dangerous amount of how things work (or don’t work) in those vastly different kinds of business models.

From my perspective, the more you could act like a man without being too confrontational/aggressive the easier it was to navigate the world of high tech business.  More than 90% of the time I was the only women in a room full of older, White men.  Gail Evans, former VP at CNN, and author of Play Like a Man, Win Like a Woman: What Men Know About Success that Women Need to Learn mentions that many men put women into one of 4 categories: Wife, Daughter, Mistress, or Mother.  The best of these categories is, according to her is Daughter because men take on a more mentoring role.  She also says there is no such thing as work/life balance.  It’s all one life that you work and play in so trying to balance those two doesn’t really make sense!

I really enjoy working with men and women so I think that’s helped me break some barriers and fortunately 99% of the older, experienced men and women I’ve been around in business have been helpful.  I have avoided most of the horror stories.  I remember being amused at what some of the good ‘ole boys I ran across when I worked for an oil & gas company would say and do.  I could usually tell if a guy was being malicious, sexist , disrespectful, or just joking around.  It helps that I’ve had a lot of guy friends.

As I watch my two kids, an older boy and younger girl, the differences are fascinating and have been noticeable since birth.  They are both wonderful in their own ways and some of the differences I’ve noticed is how they show their affection as well as how they assimilate information, hear you, and how they want to be heard.

I’ve noticed that boys in general like to show their affection in a more physical way by running in to you, talking about their bodily functions, wrestling, and being overall less aware that sitting on you is not always comfortable.  But my son also wants his cuddle time and hopefully he’ll still want it  for a few more years.  He’ll sit close to me when he’s watching TV, give me a hug, or if he wakes up at night, he’ll want to lay in bed next to me for a little while.  He much prefers throwing a football, playing soccer, playing video games, or watching TV than engaging in long conversations.  I end up turning the TV or Wii game off when I really need him to listen to me though, which frustrates him.

My daughter shows her affection more through drawing things, sitting next to you, talking to you, hugs, saying she loves you, and generally being calmer.  I think she’s a little bit more active than she would be because she has to keep up with her older brother, who encourages her to talk about bodily functions!  But she wants you to be generally softer with her.  Certain things seem to affect her much more strongly and she’ll get a bit more emotional and require much more talking with to get her out of a funk.  But once you explain things to her and help her express her thoughts she’s usually fine.  She’s still not big into long conversations either.

I’ve always found the world of human dynamics fascinating and have enjoyed the complexities of both men and women.  Both genders have such great things to contribute to humanity and I think the best leaders take the time to understand that and play to the strengths of each gender and each person in particular.  The greatest, well known leaders (political, military, and business) of the past had teams of 99% men on their team.  The great leaders of the future should be aiming for a balance of men and women on their team, and they will hopefully take the extra time and effort to make sure each is supported to meet his/her goals.

Aren’t people wonderful? :-D

Posted by Aruni 8:14 pmbabble soft,diversity3 comments  

July 26, 2009

Profiles in Power – Austin Women

betty-sue-flowers-aruniThis past Friday, I attended the annual Austin Business Journal’s Profiles of Women in Power event.  I attended on behalf of my co-worker and friend, Melissa Rabeaux who I have mentioned on this blog before.  She runs most of the green technology organizations in town including the Clean Energy Venture Summit, CleanTX.org, and Austin Solar Energy Entrepreneur’s Network.  She was nominated for the event in the non-profit category.  She wasn’t able to attend because she is recovering really well from successful surgery!

I sat at the IC2 table.  IC2 is the parent organization to the Austin Technology Incubator (check out our NEW website), where I work by day.  It was probably the best of the Profiles events I had attended and I’ve attended a handful throughout the years.  IC2 sponsors the event every year.  We sat right next to the keynote/award recipient table.

Last year Laura Kilcrease, founding director of ATI, was the 1st Lifetime Achievement award recipient.  This year it was Betty Sue Flowers (see fuzzy iPhone picture of me with Betty Sue taken by someone who doesn’t know how to take iPhone pics).

I met with Betty Sue several years ago when I was working on a book concept that I have yet to complete.  My friend Randi Shade introduced me to her.  She said she remembered me and that she had seen some of the articles that I’d published.  She also said the offer to write the Foreword of my eventual book was still open even after she moves to New York with her new love, former senator Bill Bradley, who was also at the lunch.  He’s a very tall man!  Now I just have to write that book…whatever it ends up being.

Karen Hughes (former Bush under secretary) was the keynote speaker! She was a fabulous, engaging speaker and even spoke about Bush’s made up words like ‘misunderestimated’ and how they often had to tell them they weren’t real words.  It’s stunning to me that he didn’t know they weren’t real words, but Betty Sue in her acceptance speech said she liked that word and that as a professor of English she thought it should be added to the Oxford dictionary.  She said it should mean something like people underestimate the extent to which they misunderstand something.  Betty Sue is so good with words!  Because it was a woman’s event, Karen spoke about jewelry she bought (and was wearing at the lunch) with Arabic on it when she visited Kuwait and how honored they were that she was wearing it.  They were impressed that a White House official would wear something with Arabic on it.  She said her husband told her it was just an excuse to buy jewelry! :-)

The winners of the final awards were (ones in bold I know and/or are friends with):

Joyce Batcheller – Seton Family of Hospitals
Marilyn Bostick – Dee’s Children’s Medical Center of Central Texas/Seton Family of Hospitals
Linda Brucker, A Legacy of Giving
Tausha Carlson, Marahton Real Estate
Ewina Carrinton, Reznick Group, P.C.
Deborah Cole, Greater Texas Landscapes
Charlene Crump, Mary Lee Foundation
Nancy Ebe, Ebe & Associates, P.C.
Nora Foster, Campus Advantage
Candice Houston, ThinkStreet
Julie Jumonville, UpSpring Baby
Vickie Lee, VP HR of Tokyo Electron
Marny Lifshen, Marny Lifshen Consulting
Victoria Lynden, Alliance Abroad Group, AIDE, Kohana Coffee, Cissis market & Wine Bar
Sandra martin, founding CEO of Center for Child Protection
Caroline Murphy, St. David’s Healthcare/HCA, Mayor of BeeCave
Rebecca Powers, Impact Austin
Kerri Qunell, Capital Area Food Bank of Texas
Kendra Scott, Kendra Scott Design
Sue Snyder, Jackson Walker LLP
Denis Trauth, President of Texas of Texas State University – San Marcos
Jimmie Ann Vaughn, Jimmie Ann Vaughn Real Estate/Bastrop Downtown Business Alliance
Stuart Vick Smith, Maxwell Lock & Ritter, LLP
Lisa Williamson, UpSpring Baby
Ellen Wood, vcfo
Patricia Young Brown, Travis County Healthcare District

I saw several people I hadn’t seen in a while, and I enjoyed the event immensely.  Maybe one day I’ll be nominated for an award and win  something… 8-)

Posted by Aruni 7:38 pmdiversity,entrepreneurship4 comments  

January 19, 2009

The Stuff of Dreams

barack_obamaTomorrow is the inauguration of the next president of the United States of America, Barack Obama.  The post I did called A Vote for Brown, Brains, and Change after he was elected was one of the most commented-on posts I’ve written on this little’ ole blog.  It’s a historic event for America because as pretty much everyone in the world knows, it is the first time we will ever have a brown person, who also happens to be extremely smart and qualified, at the head of what is still the most powerful nation in the world.

There is much hope pinned on him to keep the US a strong world power and save us from the descent we are now experiencing.  I believe that if he continues to openly communicate with the American people that he will set the realistic expectations that it could take as long to get out of the world wide economic quagmire we find ourselves in as it took us to get into it.  He has a lot of challenges ahead of him and it comes down to each and every one of us contributing by continuing to work hard and helping others, as good Samaritans do, to help them get back on their emotional or financial feet one family at a time.

I was watching Dr. Martin Luther King’s I Have A Dream speech (August 28, 1963) earlier today on CNN and was moved, as I usually am, at his words.  Just over 45 years ago, colored people could not drink from the same water fountain as White people.  They could not stay in the same hotels or hotel rooms as White people.  They could not sit in the same place on the bus. They could not get access to the same education.  They could not play on the same football teams.

MLK and all of the people (White, Black, Brown, and blonde, red, hair-dyed, and dark haired people) who believed in his dream, knew that one day the children of the slaves and the slave owners would be able to sit down together for dinner as equals.  They would be able to go to the same restaurants and stay at the same hotels.  His dream took time to achieve but now almost half a century later most of his dream has become real.  If he had not been killed for voicing his dream out loud, he would be 80 years old today enjoying his 4 children and granchildren.  If he had not taken a stand, the world might have been a different place.

Not only colored people but also women have been able to achieve amazing things because of the barriers broken down by men and women who came before us.  I am so grateful for the strong women I have met along my path who have helped me and instead of pushing me down, they offered their hands and their hearts to pull me up!   These people fought hard to make our lives easier, and as I start to cross mid-life, I not only look ahead of me but also behind me to offer my hand in help to others.

The Obama experiment is a new one not only for the US but also the modern world.  For any experiment to work, we as a nation need to be fully on board.  Be skeptical, but push ahead with gusto.  Put cynicism aside for a while and have faith that with our words and actions we can make a difference for the world!

A friend of mine, who I know is wrestling with his dreams although he won’t admit it out loud, recently told me that some philosopher said something like “we can change the world by changing the songs (narratives) we pass on to our kids.”  The stories we tell our children about someone’s beliefs, someone’s skin color, someone’s gender are the stories they carry with them the rest of their lives.  The stories have changed in the US with regards to brown people even from when I was a child, yet I still struggle to change those internal narratives even now.  The stories have changed also with regards to women/girls.  We still need to continue to change them for the positive.  My grandfather once told me that one day the people of this world will all be a nice tan color so in some small way it became OK for me to marry a White man and have tan colored kids.   He told me a bunch of other stories that were hilarious but not appropriate to blog about! :-)

But the world still seems to have trouble changing the stories about people’s religious beliefs as we continue to see in Iraq, Israel, Palestine, Pakistan, and Afghanistan.  The children are taught to hate and mistrust others based on their religion because that is what they see and hear on a daily basis.  I wonder how we can help change the stories and dreams for those children?

In my mind, getting an education is the single most important way to continue to enhance the lives of each and every one of us, our children, and the world’s children.  Tolerance and understanding come from open minds, open hearts, and trying new things.

As you think about how we can help change those children’s stories, I leave you with a YouTube video of Martin Luther King’s speech given in 1963 (see below).  Isn’t technology amazing sometimes?!

Posted by Aruni 3:49 pmdiversity,entrepreneurship,success,success story5 comments  

November 4, 2008

A Vote for Brown, Brains, and Change!

I haven’t written about politics on my blog for a variety of reasons but mostly because I think everyone has a right to their own opinion and my blog is primarily about business and parenting…not politics.

However, given that a historic, unprecedented event has just happened in our lifetime, I felt compelled to write this post.  I am SO excited that Barack Obama was elected to be the next president of the United States!  Not just because I agree with much of his political philosophy, but also because he’s brown, has brains, and has the potential to heal wounds created throughout the world.

If you are someone who has not grown up with brown skin, this might not make sense to you but in my opinion this is a huge affirmation of the American dream.  My uncle, a geography professor, was turned away from a restaurant while visiting Virginia New Mexico because of the color of his skin.  When I was 8 or 9 years old, a blonde little boy turned to me in the walkways outside my elementary school and yelled at me calling me the ‘n’ word.  I had never heard that word before, yet I felt the hate emanating from this young boy, and I still remember the fear I felt standing there all alone wondering why this boy hated me so much. 

I’m not even Black (I’m South Asian), but I (and other members of my family) were lumped into the non-White category.  When I lived in West Texas, the difference was even more pronounced.  I grew up self conscious of my skin color and even now I have moments where I wonder if I truly fit in…despite being married to a White man!   Women and Black men have had to consistently work twice as hard and be twice as good to be recognized at the same level as White men in this country. 

Time will tell if Obama was the right pick, but the fact that he was picked in this country in 2008 means to me that we’ve reached a turning point in our history.  People who are not White and not even men (thanks to Hillary Clinton and Sarah Palin) now have a living breathing example of how it can be done.

Obama, to me, epitomizes working hard (no riding daddy’s coattails), focusing on education, prioritizing family values, and taking a thoughtful analytic (that man is smart!) approach before acting.  As an added bonus, he appears to know how to speak proper English! :-)

Not only has he broken color barriers, he has broken social media barriers.  He has run the biggest, first, and most effective political campaign that has ever been run (oh what money can buy)!  By his campaign’s avid use of twitter, YouTube, blogs, MySpace, email campaigns, etc., he has single handedly affirmed an entire new industry and demonstrated how using the Internet and social media can have a huge impact on the success of campaigns, businesses, and causes.  If there was any doubt by individuals and big companies as to the efficacy of social media, it has now been shattered!   

I was 3 when I came to the United States with my parents, and we landed in Pennsylvania.  I was 21 when I became a naturalized citizen in New Mexico.  I am now many years older, live in Texas, and tonight I saw the window of opportunity open wider for my light brown kids…

God Bless America!

Posted by Aruni 10:16 pmcompetition,diversity,parenting,social media,success,success story,twitter32 comments  

October 15, 2008

Give A Man A Fish, He Eats For A Day…

Teach her how to fish, she eats for a lifetime.  This year’s Blog Action Day theme is about poverty.  When I last checked the site over 10,000 bloggers had signed up to participate reaching over 11 million readers worldwide.  Last year’s theme was on the environment and I wrote Rock. Paper. Scissors. How Do We All Win? on the topic of the environment and cutting down on paper usage. 

How does one break the cycle of poverty? As an entrepreneur, I’m a strong supporter of those who try to make a difference by creating products and solutions that help their local, national, or global community.  All ideas are not created equal, but the people behind them are the ones who can cultivate them into something life changing or learn from their failures, pick themselves up and help others on their paths to create something great. 

Whether entrepreneurial drive is innate or learned one may never know, but we do know that it can be cultivated and nurtured by the right people, resources, and support.  It can also be squashed and abused by people who feel threatened by the passion behind the ideas. 

I have heard several of my favorite bloggers mentioned Kiva.org in the past and I thought it was a really neat concept. So for this year’s Blog Action Day, I’ve decided to donate $100 to a Kiva project.  However, it looks like I’ll have to wait because all of their projects are currently funded! 

Kiva is a site that enables people to give/lend money to entrepreneurs in third world countries who are trying to make a difference in their poverty stricken communities.  You can contribute money towards a small loan for an entrepreneur to help him/her get started or purchase some supplies.  It’s called micro-lending. 

Giving someone the means to try something entrepreneurial to build up their self esteem and add value to their community, is priceless.   Giving them the opportunity to learn about entrepreneurship first hand from the school of hard knocks is contributing to their life education.  

So take a look around you and be grateful for what you have despite the challenging economic times ahead for all of us.  If you are reading this blog post, chances are that you are not sitting in a hut somewhere without electricity wondering where your next meal might come from. 

Encouraging ideas, creativity, and entrepreneurship is the way we will see ourselves through this downturn.  Investing in good people with the entrepreneurial spirit is a fabulous thing to do.  Check out Kiva.org and when an entrepreneur and her project surface that you find interesting, consider lending her a few bucks to help her make a difference!

Posted by Aruni 6:15 amblogging,charities,diversity,entrepreneur,entrepreneurship10 comments  

July 22, 2008

Business School or Med School for Moms?

Thanks to a Mommy Track’d post called MBAs Are Opting Out for the link to the article by Reuters called More women with MBAs take mommy track than doctors: study.  

I can’t say I’m surprised for a variety of reasons.  I have an MBA and although I never thought of completely opting out of the business world to be a full time stay at home mom (other than the first 6 months of my kids’ lives), I did choose a more flexible transition back into the workforce by starting my own company.  That way I could start them off in part time care until I felt they and I were ready for them to go to full time care. 

According to the article by Reuters, “The University of California Berkeley Haas School of Business study of nearly 1,000 Harvard undergraduates found that 15 years after graduation, business school graduates were more likely than doctors or lawyers to leave the workforce.“  

It continues by saying “Those surveyed were about 37 years old and had at least one child. Fifteen years after graduating from Harvard College, 28 percent of the women who went on to get MBAs were stay-at-home moms. By comparison, only 6 percent of MDs stopped working outside of the home.  Of the MBAs surveyed, 27 percent had careers in the financial sector and 17 percent worked in consulting. The majority of the MDs worked in specialties centered on women (13 percent in obstetrics/gynecology), children (31 percent in pediatric medicine), and family.” 

As a business student, there’s not often a set path like there is for med students.  In the medical field, you finish school, you do your internship, you do your residency, and then you get hired into a private practice or university to continue in your field.  Sure the field of medicine changes but apparently not as fast as the field of business.  

Business is all about your network and skills.  Moms/Parents who stay at home with their kids are advised to continue building and keep up with their network.  Medicine is definitely about your skills, but you usually don’t get hired on to a hospital or private practice based on who you know, it has more to do with what you know and where you got your degree! 

I find it interesting that I know several MBA women friends who have opted out of pursuing a career while their kids are young and at the same time my OB/GYN and pediatrician (who both happen to be women) came back to work shortly after their kids were born.  Our pediatrician came back to work only about 8 weeks after her baby was born.  I think both of them are amazing and incredible doctors! 

I remember my OB saying how important it was that I take it easy after the baby was born and to take as much time off as possible.  I then made a comment to her about the fact she returned to work after her babies were born and she was able to manage it, and she kind of stared at me blankly and didn’t seem to know what to say. 

So what do you think the reasons are for the different parenting choices made between moms who got a business degree and those who got a medical degree?  I have some ideas, but I’d love to know what you think.

Posted by Aruni 7:19 pmdiversity,mom,mother,parenting5 comments  

May 23, 2008

Memorial Day – Babies and Our Military

I met a gal on twitter who tweets by the name of @MailOurMilitary and @Dayngr.  Her real name is Trish.  We got to tweeting and emailing and then talking. 

Since Trish had gone through the hardship of being away from her husband when her first child was born, we both thought it would be a great idea to join forces to offer members of her non-profit organization, eMail Our Military free subscriptions to Babble Soft applications as well as access to a discount code for 20% off purchases for non-active military and friends.

So please let the military families you know about our offer and encourage them and others to sign up at eMail Our Military.  We know there is no way to make up for the lost time and touch of a parent who is away but now they have access to a free tool that can help bridge the unavoidable physical gap between two parents of a precious newborn.  We wanted to give people another reason, which is often overlooked (i.e., being away from their baby), to remember all those men and women who have put their lives at home on hold and/or laid down their lives to protect our freedom.

You can see the press release below, on our site, on PR Web, and on eMailOurMilitary’s blog.  Trish also wrote a more personal blog post called Baby Memories, Milestones, and Our Military where she mentions her experience as a new mom whose husband has to leave one week after her baby was born!

Happy Memorial Day everyone! 

Babble Soft and eMail our Military Join Forces to Offer Free Subscriptions to Babble Soft Applications for Active Duty Service Members with Newborns

Just in time for Memorial Day, Active Duty Service Members with Newborns now get free access to Babble Soft’s web and mobile applications through their membership at eMail Our Military.

eMail Our MilitaryAUSTIN, TX; MIAMI LAKES, FL – May 22, 2008 – Babble Soft and eMail our Military are partnering to offer free subscriptions to Baby Insights and Baby Say Cheese for active duty service members with newborns. 

“We are very excited about the opportunity to partner with Babble Soft.” said Trish Forant, Founder and President of eMail our Military. “My husband was called into service only one week after our first child was born.  I had very few friends and family to turn to for support where we were stationed and it was difficult for me to convey to him what I was going through with our new baby.  I would have loved to have the online tools Babble Soft provides to communicate to him how often and when our baby was feeding, sleeping, etc. as well as important picture milestones!”

 ”Our goal at Babble Soft is to help strengthen and enhance connections between family members during that wonderful, yet chaotic time after a baby is born.” said Aruni Gunasegaram, founder and president of Babble Soft. “We support our troops and know how important it is for new parents who have to be away from their newborns to feel connected to what is going on at home.  Partners can share experiences and photos with each other through Babble Soft’s unique web and mobile applications. As an added bonus, members of eMail our Military will have access to a discount code to purchase gift subscriptions for their other family members who may or may not have military ties.”

Baby Insights helps caregivers keep track of baby’s breast & bottle feeding, sleep periods, diaper changes, medicine doses, immunization records, as well as mom’s breastfeeding, pumping and medicine intake. Having important information stored in one location makes communication between parents, their nanny, babysitters, grandparents, or doctors seamless and reliable and gives new parents insight into their baby’s patterns to help with crucial baby care decisions.

Baby Say Cheese lets you create a wonderful online baby’s first year photo album with milestones such as ‘first crawl, first smile, first word’ and family tree that you can share with friends and family.  You can even send a fun, cute picture postcards of any of your baby’s milestones to anyone with an email address!

About eMail our Military, Inc.
eMail Our Military was created in 2001 as a response to the DoD’s cancellation of the “Any Service Member” and “Operation Dear Abby” mail programs. As a safe alternative, eMOM picked up where these programs left off. eMail Our Military is composed of volunteers from all walks of life who understand that regardless of our political views, our military service members deserve our respect, support & encouragement. Website visitors can join and take part in a number of support projects ranging from sending eMail on a one-on-one basis with a service member to year round support projects that are open to the public. For more information on eMail Our Military, please visit http://www.eMailOurMilitary.com

About Babble Soft, LLC
Babble Soft is based in Austin, Texas and creates products that help make the transition into parenthood babblesoft-babyeasier.  Whether you need breastfeeding support, are experiencing baby sleep issues, are expecting twins, or taking care of a premature (preemie) baby and would like to create your baby’s first year album, Babble Soft offers unique, easy-to-use Web and Mobile software solutions that improve communication between caregivers.  Babble Soft makes a great baby shower gift that you can easily send via Email to any new parent anywhere in the world!  To learn more and purchase Babble Soft applications, please visit http://www.babblesoft.com.

For more information, please contact:

Trish Forant
eMail our Military, Inc.
(786) 228-7096
Info(at)eMailOurMilitary(dot)com

Aruni Gunasegaram
Babble Soft, LLC
(512) 961-6002
aruni(at)babblesoft(dot)com                                                                                   

 

Posted by Aruni 11:53 amFYI,babble soft,baby,baby insights,baby say cheese,baby sleep,breastfeeding,diversity,entrepreneurship,father,national holiday,parenting,twitter,working father,working mother13 comments  

May 16, 2008

Women 2.0 Conference – The Rest Of The Story

So here’s the rest of my Women 2.0 Conference story.  If you want to see tons of pictures (which sadly I and my deep pink Banana Republic shirt don’t appear) please check out the official Women 2.0 Conference Wrap Up post.  You can also see Sophia Perl’s (another semi-finalist) post on it here.

Friday – May 9, 2008
I took my rented yellow car and drove around the Palo Alto/Menlo Park area to meet some people.  I met Jeff Nolan, who was one of the venture investors in my first company, for lunch at a place called Buck’s.  We only just got to know each other while at my last company before I left, but he seemed to be one of the good guys.  I mentioned him in a post I did about angels and venture capitalists a while back.  We might get to work together again and this time in hopefully a more creative and collaborative way.

I tried to meet up with Guy Kawasaki later that afternoon but he had something mildly important to do like make some sort of silly book submission deadline, so we traded tweets and emails instead.  Then I went to the Stanford mall.  I’m not a big shopper, but since I had a few hours to kill, and my husband wanted me to get him a Stanford t-shirt (It’s one of his alma-maters) I wandered around a bit and read The Power of Now by Eckhart Tolle, but was not feeling in the “now” at the time so didn’t make much progress.  So I got some hot chocolate, my rings cleaned, and happened to find a couple of light-weight jackets at really good sale prices to protect me from the Bay Area cool evenings!

Later I had the pleasure of meeting up with Maryam Scoble for wine and fabulous brie with a flakey crust. Yum! Maryam and I met through our blogs.  I initially heard about her and her husband Robert Scoble from our very own Austin based Connie Reece.  Robert even did a Qik video of me at SXSW but I don’t think that many pregnant moms or parents with newborn babies, preemies or twins are watching those videos.  Go figure!

Saturday – May 10, 2008 (conference day)

You can see the agenda for the conference here.  It was an interesting day in a tent near the Stanford golf course.  Walking in grass was a challenge for many of us who were wearing heels.  Those wearing pointed heels especially suffered by sinking into the grass/dirt, but since I would trip and fall on my face in pointed heels, I wear more flat ones.

The most interesting sound bites, in my opinion, came from the Power Panel: “Igniting the spark through strategies taught and lessons learned”

Terri Ghio, Unique Solutions and TBS Connect said: Make sure you have an audience, a secret sauce, strategic alliances, and ability to build the blocks and barriers for success.

Amy Love, Protégé Performance Group said: Build an inner circle, share your dream, think big, and have the confidence & energy to move forward.

Dr. Jwala Karnik, JwalaCo said: Be open to inspiration, tell people what you want to do, and just take the first step!

Dr. Maggie Haertsch, VOICEMAP said: Have passion and be totally committed, focused, and fearless!

Pat McEntee, AuxoGlobal said: Women entrepreneurs are different and that’s OK.  Women look at things they want to spend their time on differently.  Women build different companies. The fact that many retail companies are currently dominated by men is not going to last long, but women should build companies that men feel comfortable in.  By the way, Pat is a guy!

I mentioned the winners of the napkin business plan challenge in my yellow car post, so I won’t mention it here again, but I did want to mention one company and founder who was on one of the panels: Erica Estrada of d.light design.  She is impressive and her company is very cool!  They make affordable, small, solar power lighting units for people in third world countries who have no access to electricity.  So the kids in who live in shacks can study/read after dark and parents can cook or work after dark without having to use a kerosene lamp that not only stinks and has to be bad for your lungs, but also doesn’t last very long.  I really do wish her and her company great luck, good partners, fabulous investors and perfect timing!

I ended the day by eating sushi with the friends I was staying with.  They even took a picture of me (see below) drinking this huge cup of sake! The waitress finished the bottle on me, so the sake overflowed into its holding bowl.  I was glad I wasn’t the one driving us home in my rented yellow car. :-D

Coming soon I’ll post an update on my SEO experiences, so you might want to subscribe to read more about the birth pains of a web business.  It’s not pretty.

 

Posted by Aruni 11:35 amcompetition,conferences,diversity,entrepreneurship,silicon valley,venture capital4 comments  

May 7, 2008

Going to Cali for Women 2.0

You might have heard, I was a semi-finalist for the Women 2.0 napkin business plan competition.  Well, they informed me on May 3, I didn’t make the finals.  Sigh.  But trying to look on the bright side, I’m actually kind of relieved because now I can focus on networking and learning instead of being stressed out about giving my pitch!  I’m starting to think I’ll have to get a job to support my entrepreneurial addiction.  Too bad I didn’t get rich off of my first entrepreneurial endeavor…

I’d like to profusely thank Sylvester Becker (a.k.a. German Cowboy) of Dana Lynn Media for helping me pull together a very cool 2 minute pitch video which I can’t share with the world yet, but maybe soon.  Sylvester was awesome to work with and so creative!  We used crayons.  We used Little People to illustrate our future customers as well as small figures of Dora the Explorer and her friends Boots and Benny.  Although I think Boots got cut out in editing.  My daughter loves Dora and in fact some people say she looks like her especially now with her new haircut.

I had already decided that even if I didn’t make the finals, I was going to the Women 2.0 conference (check out the site for the fabulous list of panel speakers – entrepreneurs and venture capitalists) this weekend in the Bay Area where the skies are blue, the weather is usually predictable, the money made in tech is gigantic, and everything is way too expensive.  Except for, oddly, the reasonably priced rental car I got from Hertz.  Thankfully, some friends are letting me crash at their place so I can save money by not getting a hotel.

Anyway, in case you are interested in the names of the finalists, here you go:

 Women 2.0 Napkin 2008 Pitch Finalists

I’ll do a post about it after I get back, so Subscribe Now so you don’t miss a thing about my sure-to-be idyllic, fantastic, jaw dropping trip to Cali!  I wonder if I can find a way to eat some sushi while I’m there…

Posted by Aruni 3:39 pmcompetition,conferences,diversity,entrepreneur,entrepreneurship,venture capital4 comments  

April 24, 2008

Why Aren’t There More Rich Women Entrepreneurs?

That’s the headline of a Wall Street Journal blog post that came out yesterday: Why Aren’t There More Rich Women Entrepreneurs?  It starts with:

Recent studies show that there are more wealthy women than ever before. While a growing number are making it by climbing the corporate ladder, most of today’s wealthy women are still making their money through inheritance or divorce. A scarce few are making their fortunes by launching big companies – the most common source of big riches for today’s men.

and concludes with:

There are two explanations for the female shortfall, according to the USA Today story. First, starting a business usually requires capital, and men have easier access to the clubby world of bankers, venture capitalists and private-equity. Second, the article says, women are more devoted to their family and have less time than men to start businesses.

The blog post is interesting but the comments just blow me away because it’s like I was reading comments from people back from the dark ages.  Most of the comments were well thought out but several posted by people not choosing to put their name down were really shallow.  I mean do people really think like this:

There is this little thing called a brain. Most women are severely lacking in this department, and as such have been relegated to house duties for most of history. Now that women are clamoring for equality, we see that they really aren’t equal at all.

Talk about issues! Other thoughts from the commenters:

Seems to me that women are better at following rules than men, hence they do better in structured institutions (schools, large companies, institutions) whereas men are more intrinsically rule breakers and therefore on average do less well, but sometimes succeed spectacularly.  – Bill

While I agree that risk aversion plays a part, one also has to look at Analysis Paralysis. As ‘not trying to offend’ points out, men often “execute and follow through based purely on logic”. Women (and I am one, early 30s, well-employed, trying to start my own company at the same time) tend to need full answers before they act. – More than just risk aversion

Despite advances for working women, I think it is certainly the case that they are not supported by husbands. I am about to be married and my fiancee is asking me to quit my job to raise a family – despite making twice as much as him.  – so true

To be an entrepeneur one has to be completely comfortable with business risk. In my experience, women as a group
are far less willing to risk everything they have for a business idea. This may be a gender specific biological trait related to the female’s reproductive functions. – Orrin Schwab

Many of the paths to entrepreneurial success are only open to people who have college degrees in science or engineering. Most women don’t have them and it certainly limits their opportunities. – Kevin

I think women also tend to have their eye on the “big picture,” and define success much more broadly than in dollars and cents. This can lead to decisions like cutting back on work hours or taking less challenging jobs in order to have more time to spend on family or other personal pursuits. At the end of the day, this may lead to less money – but greater happiness.  – e c

Sometimes I can’t believe we are still having discussions and comments like this.  Why can’t we just get along and let women choose to do what they want to do without analyzing every thing about it? If a woman wants to stay at home with the kids full time and be CEO of the house, great! If she wants to work from home, great! If she wants to work outside of the home, great! If she wants to work part time, great! If she wants to work full time, great!  If she doesn’t want kids, great! If she wants to try to be Bill Gates, fine. If she wants to be the CEO of PepsiCo, awesome! If she wants to be head of the PTA, cool!

We are all (hopefully) doing the best we can. Us women were given the gift of being able to incubate and give birth to the future generation of humans, honestly that in and of itself is success! Sadly that ability is often sort of brushed aside as not being as valuable as being a billionaire entrepreneur/CEO.  Honestly, I can think of several former billionaire CEOs who would have traded their fate to be a woman/mom. :-)

Posted by Aruni 6:49 amdiversity,entrepreneur,entrepreneurship,mother,random stuff,working mother16 comments  

March 22, 2008

5 White Men, Rebranding, and Dads

What do 5 White Men, Rebranding, and Dads have in common?  Well other than the fact that Dads are usually men, probably not a whole lot.  These are just some of the interesting things happening around the blogosphere.

5 White Men Talk About Social Media was written by Connie Reece at Every Dot Connects.  Connie is a huge presence in the world of social media especially here in Austin, yet was overlooked for a panel on Social Media the Chamber of Commerce was putting on.  She voices her frustration at women still being “invisible” even when they are playing a major role in the world of social media.   Connie got me started in blogging almost a year ago!  She is also one of the main reasons the Frozen Pea Fund initiative got started as a result of Susan Reynolds struggle with breast cancer.  Here’s a quote from her post:

This afternoon I got an email from fellow Dot-Connector Brenda Thompson with the subject line: “Five White Men Talk About Social Media.” That got my attention and I opened the email right away. …

It irked me too. It’s not like the organizers would have had to look very far to find some outstanding women to speak, and I’m not just referring to myself. In less than 30 seconds, Brenda and I came up with a list of five or six local women who would have made great panelists.

See, lists are easy to make. But women on lists are still invisible if conference organizers aren’t looking for the list.

Looking Minnesota. Feeling California and The Gaping Void Between Our Brand And Our Audience were two recent posts written by Wendy Piersall of eMoms at Home.  After her recent trip to SXSW Interactive, she realized she needed to rebrand because many of her readers are not eMoms or even parents!  I love Wendy’s blog for a variety of reasons but mostly because she is open and honest about her experience as an entrepreneur and she readily shares her blogging and business tips.  We met through our blogs, had a couple of phone conversations and when we finally met in person at SXSW, it was like we just “got each other” as entrepreneurs and as moms!  I’m not sure if she has come to a decision on the new name, so go check out her posts and give her your 2 cents!

AllTop Dads launches.  Thanks to Guy Kawasaki of How to Change the World my entrepreMusings blog is near the top of AllTop Moms blogger list.  It’s a great place to go to check out all the top mommy and daddy bloggers.   If you don’t know Guy, he was once asked to interview for the CEO position at Yahoo! take on the CEO position of Google and he turned the opportunity to interview down thinking there’s no way Google Yahoo! would amount to much.  He often refers to it as his $4 billion dollar mistake, but he reflects back and realizes that instead he was able to be involved in his children’s lives, which is priceless!  

So as I said when I began this post, there isn’t much in common between these links, but all are great reads!

Posted by Aruni 10:09 amblogging,dad,diversity,father,mom,mother,parenting,random stuff,social media,working dad,working father,working mom,working mother7 comments  

October 22, 2007

Random Stuff and Bobby Jindal

What a day!  It started out with a potty training disaster and an overflowing toilet and ended (well not quite ended yet) with me playing Power Rangers with my son before putting him to bed.  In between, there was a plumber, a photographer, many business related calls/emails/documents, a trip to Jiffy Lube for an overdue oil change, a trip to Bed Bath & Beyond for an overpriced plunger, telling my 5 year old son repeatedly that he cannot play on a football team right now, dinner, and a few scenes of the Jungle Book.  Phew!

In the middle of my interesting day, history was made and that was the election of Piyush “Bobby” Jindal as the governor of Louisiana.  Now normally someone being elected as the governor of any state is news but NOT history making news.  Bobby is the first Indian American to be elected Governor of a US state.  Why is this interesting to me?  Well because I am South Asian.  I remember when I was a teenager in West Texas I would joke with my friends about the fact that since I was born in another country, I could never be the president of the United States.  Back then, the fact that I was a woman didn’t enter into my analysis of whether or not I could be President some day.  The only loophole we found was that I could become the Speaker of the House and if something (God forbid) happened to the President and Vice President, I could for a few seconds actually be President until they realized I was a naturalized US citizen and not a native born one.

As I’m sure you can tell, I did not end up pursuing a political career (thank goodness!).  I am pretty sure that the political world would have driven me nuts!  

If you’d like to read about what other South Asians are saying about Bobby winning the election, look no further than Sepia Mutiny.  Sepia Mutiny is an irreverent blog for South Asians about South Asian stuff.  I happened upon it a few months ago and have been fascinated by the dialogue that goes on there.  The October 21, 2007 post on Bobby Jindal by Anna already has close to 500 comments!  Many of their posts draw hundreds of comments.

Personally, I do not have the same political leanings as Bobby.  He is a very strict conservative, and I am moderate in my political philosophy.  However, I have to say a hearty ‘congrats’ to him for making history.  Plus if he accomplishes what he says he wants to which is to get rid of corruption in Louisiana politics and bring in more aid for Katrina victims then more power to him! He along with people like Indra Nooyi, CEO of PepsiCo, and all the high-tech entrepreneurs of South Asian descent have made it a bit easier for the rest of us brown immigrants to contribute to the glorious US of A. :-)

OK, now I’m going to go watch Heroes before ending my interesting day.  I wonder what tomorrow will bring…

Posted by Aruni 8:31 pmdiversity,random stuffComments are off  

September 3, 2007

The Asians Shine – Musings of a Texas Gal in NYC

Following up on The Art of War for Women written by a Chinese woman Chin-Ning Chu post, I am now going to write about the “Same-Race Discussion Circles: How Are You Powerful?” session that I referred to at the end of the post called From the Mouths of Men.

aruni-headshot-sep07-200×150.jpg

After we completed the Instant Polling session at the Working Mother Multicultural Conference (POWER: OWN IT. USE IT. SHARE IT.), we separated into groups (e.g., Asian, African American, Hispanic, American Indian, Caucasian, and Men) and met in different rooms.  I was born in Sri Lanka (i.e., South Asia) so I was part of the Asian group.   In our rooms we then broke up into several groups of 6 to 8 people and were instructed to do the following:

  1. Introduce yourself by saying your name and briefly answering the question: How am I powerful and where do I leverage it the most?
  2. In the workplace how does my racial identity affect my power?
  3. In the workplace what are the things I do to limit or trade off my power?

We discussed those questions in our smaller groups and then shared our answers while the moderators (Deepika Bajaj, President of Invincibelle and Janice Won, Owner of Inclusion Strategies & Diversity Solutions) could write them on a big flip pad.  They then asked who would be interested in presenting our findings to the large group (i.e., 700 people) during lunch.  Of course I volunteered because I try to take on any opportunity I can to practice my public speaking skills.  Two other women also volunteered.  One was from India and the other was from China.  I volunteered to share our findings on question #2. 

We ran late in the breakout session so I was starving!  I sat down to eat thinking they would call us up when they wanted our group to talk.  When I got up to go to the ladies room…thinking I had some time…I saw one of the other women on my team already standing in line next to the stage.  My jaw literally dropped!  I had to delay my trip to the restroom and make a beeline to the stage.  We went on after the Hispanic, African American and Native American groups.  The Indian woman started first, then I went second, and the Chinese woman addressed the third question.   Usually when I speak, I’m lucky to remember anything else that’s happening and unfortunately since I didn’t take down the summary notes for questions 1 and 3, I can only share with you the Asian group’s thoughts on question 2 which were:

I experienced the last point during the conference itself.  The next day after the From the Mouths of Men session, I was asking an African American woman a question in the lobby area, and she said something like ‘weren’t you the one wearing that bright blue shirt that spoke on behalf of the Asian group?‘  I say ‘yes‘ and she said ‘the first thing that crossed my mind was: why is she up there, she’s not Asian!’  I smiled and said that’s why people don’t know what to do with us South Asians!  But hey, I wouldn’t want to be anything else. ;)

Next up on the conference:

Posted by Aruni 8:30 amconferences,diversity,new york city1 comment  

August 20, 2007

Musings of a Texas Gal in NYC – From the Mouths of Men

 
Picture by: Rohanna Mertens of Doug Goodman Photography

Soon after discussing The Art of War for Women at the Working Mother Multicultural Conference (POWER: OWN IT. USE IT. SHARE IT.), we headed into another room to listen to speakers on a panel called From the Mouths of Men: What it Takes to Put Women in the Corner Office.  This was the first time they had a panel of men at the conference, and I hope they do it again next year.

The men were put on the spot on several occassions with questions ranging from Why aren’t women included in men’s social get togethers (e.g., lunches, dinners, golf outings, etc.)? to Why are women overlooked for certain promotions?

The speakers from left to right are:

They did a great job at answering the questions honestly.  Michael admitted as a young staff that he was ‘clueless’ for quite some time on the diversity issue.  He thought he was being inclusive but after time had passed, and having banged his head against a wall a few times, he realized that he just didn’t get it.  While rising up through the ranks at Ernst & Young, he and others saw women disappearing over the years so that by the time they were approaching Partner status there were very few women around.  He said about 8 years ago, Ernst & Young started helping its people focus on inclusiveness issues.  Through the many gender/ethnicity programs Ernst & Young delivered around inclusivity, Michael said he finally “GOT IT.”  He, personally, came to the conclusion that men have to understand that women use different language to convey their interest in a position.  For instance, if he asked a man if he wanted to be a Partner, most often he would get a “Hell Yes!” answer but if he asked a woman the same question she would respond with “I’m not sure.”  Now many of us women have been trained to act like men and say “Hell Yes!” when we really feel like saying “I’m not sure,” and he admitted that it’s up to the men (and everyone in the workplace) to make sure that the “I’m not sure” response is addressed.  For example, he has learned to ask “What information do you need to help you make your decision?” before jumping to the conclusion that she is not interested.

Tyronne was hilarious!  When someone asked the question regarding “How do we get more women in higher positions” he said “Tell them to go start a company!”  Of course I smiled at that one because I am an entrepreneur!  He also answered the question regarding “Why aren’t women included in men’s social get togethers?” by saying “Just show up!” Many of us felt like we couldn’t do that but he said that if his boss schedules a meeting that he was not invited to and he knows he can add value, he just shows up! 

Ron (who is holding the Power wand) admitted that women are measured by different criteria and have a different playing field.  It is still not a level playing field, but his group within IBM works constantly to change that.  He also said that part of the reason men rise faster in corporate America has to do with their portrayed confidence and their inclination to watch each other’s back.  They are more likely to spend time understanding the company’s culture and tell another guy “Hey, don’t wear that shirt.  The boss hates that color” than women are.  Women tend to feel that the other women in the office will figure it out eventually, but in the meantime she’s hurt her chances and also made others wonder why no one told her not to dress that way.   If you came to an interview dressed in a nice business suit, you should not show up on your first day wearing hardly any clothes and big hoop earrings.  The company didn’t hire that person…they hired the person they interviewed!  That makes total sense to me.  Finally, he emphasized the importance of women networking together to coach and mentor each other as well as support the development of colleagues who are earlier in their careers. 

As the moderator, Stephen was asking all of the hard questions and keeping the talkative panelists on track, so we didn’t get to hear his perspective on things, but when I met with him afterwards he gave me his card and told me he would introduce me to someone at Diversity Business.

All in all, a great panel.  I stayed well after it was over to meet each of them and exchange cards.  Now is where I tell the story about the blue top I was wearing.  After the panel, I spoke at length with Tyronne and he asked me “Weren’t you the person wearing that brilliant blue top during the ‘Same-Race Discussion – How Are You Powerful’ presentation yesterday?”  I said “Why, yes that was me!”  He said when he heard me speaking he could tell I had confidence and power and that I should not have uttered the words “shameless plug” when talking about my business.  He told me that I was here at this conference to network and to make people aware of my company, and I should not be ashamed of plugging it!  I agreed and said I did that because one woman before said the same thing about her business, and I was worried that the audience might think I’m being too ‘out there’ with my business.  He said don’t apologize, “seize your power and share it with the room!”  OK, I don’t think he said those words exactly, but I felt empowered after hearing his words of encouragement and a little relieved that the 700 (yes 700) other people (of which 96% were women) in the room might not have been saying ‘Tsk. Tsk. Who does she think she is? Does she think she’s better than me?‘ under their breath while I was speaking and that I might not have been judged too harshly. :-)

I feel fortunate to have met these great men!

Posted by Aruni 3:52 pmconferences,diversity,networking,new york cityComments are off  



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