The End Of The World
May 22 2011

All of my friends and family (as far as I know) survived the Apocalypse that was supposed to happen yesterday.  I don’t recall how many times the End of Days has been predicted but I do recall that the Christian Bible says that no one can predict the rapture so those who made signs and said it would happen yesterday seemed not to give credence  to God’s statements  about the whole situation.

I was with a friend of mine here in Austin last night when the end of the world was supposed to happen.  She and I went to eat at a restaurant in the Austin Arboretum area and then we saw Pirates of the Caribbean: On Stranger Tides.  It was a good movie but seemed to me to have less special effects than the previous movies and those movies are a lot about the mythical being special effects.  The mermaid scene was pretty neat.  The waitress informed us when 6:00 pm had passed so we could toast surviving another day.  My friend told me that some enterprising entrepreneurs created a service for atheists to watch the dogs of the people who were going to be taken in the rapture and over 100 people signed up for the service!

Seth Godin wrote a post about the marketing lessons from the apocalypse and how they were able to get so many people to notice their message.  People want to believe.  I suppose if you find a subset of people who really want to believe in something and they do, they spread the word better than people who are mildly in your product or service.  But no matter how much you want to believe in something, it certainly won’t come true unless you take action and spread your message.

I believe and want to believe in so many things and I know some will come true and some will never come true in this lifetime.  I’m hoping the fact I can still believe in some things even if they seem impossible, will help me and/or my kids change the world for the better some day.  The older I get, the more I believe that All You Need Is Love (the Beatles).  Love of an idea, a person, a concept, a philosophy and someone/some people to love you as close to unconditionally as us mere humans can.

If the world does end tomorrow: PS. I Love You – a link to one of many gapinvoid cube grenades on the topic of LOVE that I’ve always found especially poignant.

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