It’s Over – SXSW Interactive Day 5
Mar 15 2011

Today was the last day and apparently this was the highest attended SXSW Interactive ever with 19,364 attendees up from 14,251 last year.  I made it for Reid Hoffman‘s keynote.  Reid is the founder of LinkedIn.  He had a lot to say and I wish he a few slides for us to look at because it was hard to keep up, but here are my notes.  I missed the first two “rules for entrepreneurs,” but here they are:

1. Zoned out, was checking email or twitter. UPDATE from Jeffrey in comments below: Pay attention to your customers.

2. Zoned out, was checking email or twitter. UPDATE from Jeffrey in comments below: Stay focused.

3. Aim big. It’s the same effort to do a small businesses as it is a big business so it’s better to try to change the world.

4. Plan for good luck.

5. Maintain flexible persistence.

6. Launch early enough that you are embarrassed by your 1.0 product release.

7. Always keep your aspirations and aim high but dont drink your own kool-aid.

8. Having great product important but good distribution more important.

9. Pay attention to the culture and how you hire from the beginning.

10. These rules are not laws of nature. You can break them.

Then I headed to the Austin Technology Incubator’s Entrepreneur’s Lounge for some networking and then to the Game Salad (an ATI company that is doing very well) party, which I left a bit early from.  I’m too old for loud music and late nights.  And so concludes another SXSW Interactive, but wait, I still have one more post to do about SWAG that I’ll hopefully have time to write later.

Good bye tens of thousands of out of town visitors.  We love having you here each year, but we don’t want you to all move here and clog up our roads anymore than they are! :-)

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