Marketing Cloud Summit – Austin, Texas – October 25, 2012
Oct 22 2012

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Get a jump on your 2013 marketing planning in this “meeting of the minds” afternoon in Austin, Texas.  Bulldog Solutions, where I work, is one of the sponsors of this event along with many other well known companies in the B2B marketing space.

Join us for an educational summit in Austin, Texas, hosted by the Marketing Cloud™ and featuring Jay Gaines of SiriusDecisions, who will present “2013 Planning Methodology to Maximize Revenue,” SiriusDecisions’ ground-breaking marketing planning methodology. Customers and partners of the Marketing Cloud will then present real-world case studies that illustrate the planning assumptions offered by Jay.  

You’ll learn why:

  • Your marketing must be a BLEND
  • FOCUS on the persona is critical
  • It really is time to MOBILIZE
  • You must ELEVATE to be relevant
  • BALANCE is everything

Who should attend: Marketing and sales leaders responsible for delivering revenue in 2013 in the areas of strategy, infrastructure or programs.

Date:  Thursday, October 25, 2012

Time:  1 p.m. to 5 p.m. CST (followed by a cocktail reception)

Place:  Hilton Austin, 500 E. 4th St. Austin, Texas 78701

Register Now...

Author: | Filed under: entrepreneurship, FYI, marketing | Tags: , , , , | Comments Off

Science Fiction, Halloween Parties, and Time Travel
Oct 8 2012

I love science fiction.  I’ve always been fascinated by outer space, intelligent aliens, and strange places.  I haven’t seen or read a ton of sci-fi, but movies and TV shows like Star Trek, Star Wars, and Battlestar Galactica always got my interest.  So, I was happy to hear that the 8th annual Halloween party theme at the place I work, Bulldog Solutions, is Sci-Fi/Glam Rock.  Everyone is invited and apparently 400+ people show up each year.  I already found my outfit (Star Trek theme), but I had to search for it online. I did not want to be Princess Leia from Star Wars and that was pretty much the only costume readily available for women at the costume stores.  All you have to do is RSVP on the Battlestar Spectacula facebook page if you want to come.

Oh, if you are into time travel go see the movie Looper starring Bruce Willis.  Guys in the future hire guys in the past to kill criminals/mob gangsters/enemies and when they decide they don’t need them anymore, they close their loop and send their older self back to be killed by their younger selves.  It’s definitely action packed and thought provoking. I wish there was less violence, but despite all the blood & guts, I found the storyline interesting.  I think they left it open ended enough that there might be a sequel.

Author: | Filed under: FYI, movie reviews | Tags: , , , , , | 1 Comment »

Social Marketing Rockstar Tour
Aug 21 2012

Today I attended the Marketo Social Marketing Rockstar Tour event in Austin for my company, Bulldog Solutions.  Marketo sells one of the leading marketing automation platforms that helps companies manage their marketing efforts and evaluate how qualified their leads are before they hit the sales pipeline.  It looks like they still have London and Sydney left on their tour.  It was really well attended…a packed room with 95% women attendees.  I was surprised because pretty much all of the conferences/summits I’ve attended since my career began have had 60 to 95% male attendees, unless it was a women’s conference.  That observation gelled for me the fact that I’m now working for a company that caters to the marketing industry, a field with a high percentage of women in key positions.

During the event, they focused quite a bit on the metrics related to measuring success when using social media to drive leads into your pipeline.  My accounting background made me wonder why measurement has not been a key focus until recently and my creative side said “Wow, this is really a perfect opportunity blend for my operations/numeric skills and my interest in the B2B/relationship selling experience.”  Even better was the fact that their company/logo color is purple, which is my favorite color, so I was happy to get a bunch of purple SWAG (sun glasses, speakers, cookies, water bags, etc.).

Author: | Filed under: conferences, marketing | Tags: , , , , , , | 2 Comments »

Demand Creation Online Course By SiriusDecisions
Aug 4 2012

Following is a post called Demand Creation 101 that I wrote for the blog at my company, Bulldog Solutions:

The following was authored by Aruni S. Gunasegaram, Account Director. Aruni joined Bulldog in June 2012 with a background in technology entrepreneurship, B2B sales, consulting, and operations.

I had the opportunity to take an online course created by SiriusDecisions called “Foundations for Best Practices in Demand Creation.” I have overseen the marketing function in the past but needed and wanted a refresher in the terminology used by the thought leaders, SiriusDecisions, in the demand creation area. I was glad that Bulldog Solutions invested in my skill refresh.

The online course was a very useful primer on the elements of Demand Generation (Wikipedia – the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.). The course was simple to navigate, interspersed with videos, quizzes and even included worksheets that you can use internally to assess your own companies strengths and weaknesses in the area of demand generation. If you pass the final exam (which I did) you can claim certification on that topic which will hopefully benefit me and Bulldog Solutions going forward.

The 6 basic elements that the course revolves around are: Demand Type, Relative Targeting, Lead Taxonomy, Buying Cycle, Portfolio Marketing, and the Demand Waterfall. It was a very informative primer with the only thing I would have liked to see more of was real life case studies of companies who used the methodology and what specific successes they achieved.

I’ve been able to use and share the concepts internally so that I can help my team and my clients better understand the Demand Creation lifecycle. I’m looking forward to taking my next online training course on a different B2B Pipeline topic with them soon. Thanks SiriusDecisions!

Author: | Filed under: marketing | Tags: , , , , , , , , , | 2 Comments »