Go With The Flow – Happy New Year 2014
Jan 1 2014

¡Feliz Año Nuevo 2014! Another year has passed and boy/girl what an entrepreneurial year it has been!  I’ve been trying to figure out how to fix the spam (stupidity) hack that someone has done to my email feed, but after checking feedburner, feedblitz, WordPress, and staring into space, a solution/fix hasn’t surfaced.  Thank you to all of you who replied to my email feed noticing the insertion of random, annoying spam ads.  The emailed version of this post may have spam inserted, so please don’t click on the spam links…unless of course you are “looking for a good time via potency drugs.”  Fortunately, the post itself as it shows up on my blog and the RSS feed do not have spam links, just the email feed and I have no idea why!

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While I am writing this post, I’m listening to final mixes of two of my songs: Save Me From Myself and Soul Escape.  Pretty soon you can sing them in your shower without worries of copyright violations!  :-)  It’s been close to a 3 year process to get to this point, but I can check “having a professional song produced” off my list soon…

Just like Fred Wilson, I am Unresolved this year, and I couldn’t feel happier about it.  When you think about it, it’s almost kind of stupid to make resolutions when so much of life is out of your freaking control.  Sure, I can eat better, exercise, laugh more, cry more, make sure I have the best career ever, piss off more people, etc. but it seems to me it’s best to just “Go With The Flow,” be as honest as you can be, and “Do Unto Others As You Would Have Them Do Unto You.”  Why humans don’t get this simplicity (see Scott Adams’ article below) after thousands of years is perplexing.  We must be a slow species that likes to complicate things.

But in other good reads:

The Non-Movie Version of Entrepreneurship – Francine Hardaway

How to Burst the “Filter Bubble” that Protects Us from Opposing Views – MIT Technology Review

Changing What You Do Versus Changing How You Think – IttyBiz

Simplifiers and Optimizers – BoingBoing by Scott Adams, creator of Dilbert

Rethinking the Job Search – Scott Uhrig of White Rock Partners (also relevant to Sales and Fundraising)

I Don’t Need To Search Anymore – gaping void

The care and feeding (and shunning) of vampires – Seth Godin

To copy what I posted on facebook: “Happy New Year! May 2014 be full of love, laughter, joy, and mind blowing (lovely) adventures with good health and peace mixed in for good luck!

Author: | Filed under: entrepreneurship, holiday, Just For Fun, music | Tags: , , , , , , , , | 1 Comment »

Imagine That. It’s 2013!
Jan 6 2013

Happy New Year!   From what I’ve observed at this point in my life, it seems to me that there really is no telling what awaits around the corner with regards to jobs, kids, health, love, or whatever, so I’ve given up on resolutions for the time being.  We are living in interesting times, and I have been fortunate/unfortunate enough to experience many things…some of my choosing and most not of my choosing.  Maybe I will live long enough and happen upon the right muse(s) along the way to enable me to write more about it…

So in 2013 I’ll just do my best to breathe deep, laugh with my kids, and spend time with people who support/love me & my kids (i.e., no fair weather friends or family).  I’ll continue to do my best at whatever I’m attempting to do and support others even if I find myself in less than ideal circumstances or around negative people, which seems to be happening less and less.  I also will continue to come to grips with the reality of my busy life (e.g., it took me close to 5 days to actually finish writing this short post because of work, facebook, watching TV, words with friends, going to the movies, spending time with real offline friends, downtime, and kid stuff!). :-)

May you experience the most peace, love, and joy possible in 2013!

Author: | Filed under: blogging, holiday, working mom, working mother | Tags: , , , , | 4 Comments »

Letting Go Of Perfection And Checklists
May 17 2012

It’s hard to say if letting go of perfection and checklists are related or not, unless of course you put “be your silly self even if someone looks disapprovingly your way or feels threatened by your authenticity” on your checklist. :-)

A friend posted a 2010 article on facebook recently called Want to be happy? Stop trying to be perfect.  It’s so true.  I don’t know where we get that intense fear to be perfect and do it all correctly based on some model someone or a group of people or some stupid TV show put in our mind.  I think part of the reason reality TV shows have done so well is because those who have time to watch them inevitably feel better about themselves when they see they aren’t as screwed up as some other people out there!  You must watch the author’s video about the topic and her years of research: TEDxHouston – Brené Brown (youtube).  She delivers her message in a very authentic/real way and that’s what we are all striving to be: authentic and accepted for who we are.  I like the slide where she equates a breakdown to an awakening.  I’ve been there, done that and got the t-shirt.  I hope I can help guide others through their awakening process because it’s painful.  I’ll be attempting to do a little of that this weekend by being on the support team for the Search Within program that I participated in over 2 years ago.  The founders of the program will be holding their last events this year after 15+ years of organizing them.

Another interesting read I found via Marc Andreeseen’s blog is called The CEO’s Weekly Checklist by Scott Weiss.  He says you should “Push the Team. Sell the Vision.  Arbitrate Disagreements. Manage by Walking Around.  Talk to Customers.”  It made sense to me since I’ve worn those first time CEO shoes before.  I might change the order, but other than that these are good guidelines.  In my opinion, the number one job of a top notch CEO/President is to find the right people and orchestrate them towards success.  It is much easier said than done.  You have to get your ego out of the way and not be threatened by the authenticity you see in those people.  If you hire them and don’t listen to them, then you might as well dig your early grave from a business as well as your employees personal health perspective.

 

Author: | Filed under: entrepreneur, entrepreneurship, environment, FYI | Tags: , , , , , , , , , | 11 Comments »

Insta-Success, Connected But Alone, Finding Your Voice
Apr 12 2012

I, and many others, still can’t fully figure out how Instagram got sold for $1 billion to facebook within 17 months of being founded.  Why are some people in the right place at the right time doing the proverbial right thing to bring them that kind of lottery like winnings?  It makes my head hurt trying to rationalize it all, but congratulations to them!  May they use their new found wealth wisely.

A friend sent me a link to this Ted Talk called Connected, but alone? by Sherry Turkle.  It’s an interesting take on the dangers of us being connected virtually but not personally.  I agree with some but not all of what she says.  We are a much more distracted society and what we define as being alone and lonely have changed over time.  She says that people flock to social networks because deep down they feel like no one is listening and said “we expect more from technology than we do from each other and being alone feels like a problem that needs to be solved.”  And more profound “I share therefore I am.” And “Solitude is where you find yourself.”

Fred Wilson, A-list venture capitalist blogger, posted about Finding Your Voice and how blogging has helped him and his wife find and express their voices.  Social media has helped him and others find their place in the Internet world.  Arguably, there are some out there who many of us would be fine not reading or hearing about, but for many of us who struggled to express ourselves growing up, it’s a great medium to share and discover we are not alone in the way we think, feel, and process information.

Author: | Filed under: blogging, entrepreneurship, random stuff, social media, social networks | Tags: , , , , | 4 Comments »

South By Southwest Interactive – 2012
Mar 9 2012

This is the first time in 4+ years that I don’t have a badge to SXSW Interactive (March 9 – 12, 2012).  I attended for the first time in 2008 and then did a panel in 2009 called Building A Web Business After Hours.  My last few years of posts on this event can be found by clicking HERE.  I’m using a picture (facebook, twitter, myspace) in this post I took last year of a woman’s t-shirt that almost perfectly describes the last few years of the SXSW experience.

I’ll be in and around the scene at parties (starting March 8) when and where I can.  I’ll do my best to support my entrepreneur friends in their shameless self promotion and wild depravity.  I’m looking forward to networking and running into people I haven’t seen in a while, including some of my loyal readers. :-D

Author: | Filed under: entrepreneurship, networking, social networks, twitter | Tags: , , , , , | Comments Off

When In China…
Oct 15 2011

Great Wall of China - October 2011

I recently got back from a fabulous trip to China.  I signed up for a 9 day tour coordinated by the Austin Chamber of Commerce.  We had an aggressive itinerary and hit most of the major highlights in Beijing, Suzhou, Hangzhou, and Shanghai.  While I was there Steve Jobs passed away and pretty much everyone in China was talking about it too.  I’m not sure why I was a little surprised, but there were iPhones and iPads in China despite access to Google and facebook not being allowed.  What a profound affect Mr. Jobs had on the entire world, but in the end we still cannot avoid death.  In his life, he accomplished more and touched more lives than probably any before him.

His death with the background of ancient China was sort of appropriate in some ways.  The people who built The Great Wall, one of the 7 man made wonders of the world and visible from the moon, are not remembered but the Emperor, Qin Shi Huang, who directed it’s construction is remembered.  Although 99.99% of us won’t be remembered much past our life times, hopefully we will have a positive impact on those around us so they continue to spread our wisdom to future generations.

Today I ordered an iPhone 4S at a nearby AT&T store. Rest in peace Steve and may your entrepreneurial stardust land on a few of us left here on earth.

I am going to try to find time over the next few weeks to blog about my trip  and include some photos.

Author: | Filed under: entrepreneur, entrepreneurship, steve jobs, success, travel | Tags: , , , , , , , , , , , | 4 Comments »

The Twouble With Twitter
Jun 7 2011

I’m sure that’s not a unique blog post title.  I’m trying to figure out if I can get back engaged in twitter.  It was a useful tool and a great way to stay connected when I was working on Babble Soft from home.  Now Babble Soft is up for sale by my business partner, and I’ve been at a full time job day job for three years.  I was a relatively early adopter of twitter (@aruni), and I think I started losing my interest in it probably about two years ago.  I’ve hardly tweeted much the past year and half or so except for when I’m at events like SXSW Interactive.  My blog posts feed automatically into my twitter stream as well as into my facebook account.

I currently have over 2,200 followers on twitter who probably a) really don’t read my tweets, b) are happy with links to my blog posts, or c) think I’m somebody else.  I guess I was somebody else back then and I’m somebody else right now.  I’m just wondering if the somebody I am right now has the time or use or I guess more importantly the ability to contribute meaningful tweets to my followers.  I guess time will tell…

Author: | Filed under: entrepreneurship, twitter | Tags: , , | 7 Comments »

Your Online Image. Your Real Life Image.
Jun 27 2010

Human Statues on the Ramblas in Barcelona

Yesterday after I checked out facebook and updated my profile picture to one of my daughter wearing a flamenco dress that I bought her during my recent trip to Barcelona where I got to explore a little bit of my poetic side, I began thinking about people’s images.  I like facebook because I can see what is going on with friends & family who are all over the world.  I check it once every couple of weeks…sometimes once per week depending on the notifications I get.  I set all my privacy settings so that only the people in my network can see my pictures, comments, etc.  I used to use twitter almost daily but in the last year, my usage has decreased drastically.  Most of my tweets are just my automatic tweets when I publish a blog post.  Even the frequency of my blog posting has decreased mostly because of lack of time, I haven’t been inspired to write, and I’m writing more offline.   LinkedIn is another site that I’ve checked out periodically.

The reason I started using twitter was first because I had wanted everyone to know I had gone to a Duran Duran concert, and then more importantly to see what it could do for my business Babble Soft, that is now run by Nicole Johnson, who was my business partner and who thankfully was able to take over the company and run with it.  Twitter is a valuable tool to meet people and get the word out about your business.  Most of what I tweeted was pretty upbeat or business related.

As I was looking at some facebook pages (mine included), it’s clear that what we show online and often what we show people even in “real” life isn’t really what’s going on with us.  We often show a rosy picture with glamorous photos of us or our kids/family smiling, and we tweet about events or fun things.  There are a few crazies out there who let it all hang out, but soon they are ostracized even online.  Sometimes even those closest to us in real life don’t really know what’s going on with us because we’ve been told it’s not good to share too much of the hard, ‘real’ stuff.  So we stuff it inside or say to ourselves ‘who cares’ or ‘I’ll get over it.’  I agree in one sense that we should keep some stuff to ourselves if we can (but sometimes as crazy as it sounds we just can’t), but I’ve also discovered that not sharing at all, which is what I used to do, meant that people didn’t really know me and after I started sharing things like others shared with me, I realized how strange things sometimes sounded.   When I started talking and writing, I and others started to hear and see me differently.  Even the greatest writers of all time couldn’t tell us explicitly through their writing what they were processing because of social pressures, which is part of what makes their writing so provocative!

Social networks enabled millions of people to share things about themselves…their daily lives that in some ways validated the mundane lives we often live.  I used to share things about where I was going or notes on events, etc.  Thankfully not things like people joked about (i.e., going to the bathroom)!  But people shared, continue to share, and make connections to individuals they might not have otherwise in a mostly safe environment.  twitter is a fire hose, or as I like to describe it a river, of information sharing.

Social networks have given people a medium to be heard and you cannot argue with the fact that it has fundamentally changed the way many people interact with each other and think of each other.  Tools like twitter, facebook, and LinkedIn have brought customers, job seekers, stay-at-home parents, entrepreneurs, and companies closer together and it has shown a very large side of humanity that craves attention & connection that they apparently weren’t/aren’t getting in their real, offline lives.

I think we will see and are seeing an auto-correction on the use of these tools, but I believe these kinds of human connection tools are here to stay.  When you tap into an aspect of someone or a group of people that needs/wants to be heard, they can often overdo it, spin out of control and then just like in the financial and political markets there will eventually be an auto correction that when it happens seems huge and out of control in a different way.  Although markets are supposed to behave rationally, just like people who drive them, they often don’t.

I still remember this guy I knew at a Southern Baptist church I went to during junior high and high school.  He was older (i.e. in college), wiser, and I think he was one of our Sunday school teachers.  I looked up to him and adored him.  There was so much going on in my life that I wanted to share with him pieces of it and get his advice, yet I couldn’t because I felt if I did he would think differently of me.  Like most teenagers, I already felt I was different enough.  I remember sitting with him somewhere alone trying to tell him something that seemed so ominous at the time and now is just a fact of my life, and I think because he could sense my angst he said ‘some things are better off left unsaid.’  I suddenly felt relieved because it took off the pressure, and gave me a sense that he understood, but it still left me feeling the same, different person.

So, yes some things are better off left unsaid except for when they aren’t.  If by saying them online, offline, to people you trust, to people you don’t know if you can trust, you find a kindred soul, someone who can help you figure it out, or someone who changes you or your path for the better, or even realize that you really aren’t that different because there are other people out there kind of like you, then it’s better to say it and take the risk.  Unless of course you are saying & texting things like Tiger Woods. :-)  You certainly learn who you can and can’t trust when you are at your most vulnerable.

But when you consciously or unconsciously take that risk, it will have an affect on your online image and/or your real life image.  The type of affect (positive or negative) will depend on what’s going on around you and how you deal with the aftermath.  It’s important to manage your online and real life image/reputation but if you over manage it, no one really knows the real person like Bernie Madoff, who everyone thought was a great guy…until they didn’t.

Author: | Filed under: entrepreneur, social media, social networks | Tags: , , , , , , , | 1 Comment »

SXSW Interactive – Sunday, March 9, 2008
Mar 9 2008

Although I’ve lived in Austin for quite some time, I have never made it to SXSW but now since a big part of what I do for my company is social media related, I finally had a great reason to go.  Most people associate SXSW with music, film making, bands, and people partying all night long.  For those visiting from out of town and attending the music pieces of SXSW that might be true, but for those of us attending SXSW Interactive who live in town and have kids to take care of, we aren’t able to party (or should I say not interested in partying) all night long.  Although tonight I was tempted to stay out late after having been asked by a couple of people to join some after parties.  But since I just got back from Los Angeles, I figured I should get home and give my husband a little back-up break with the kids.  Here are some brief overviews of the sessions I attend.

Mark Zuckerberg, Founder of facebook
sxsw-zuckerberg.jpg

Mark who is a 23 year old billionaire, seemed to be more comfortable during the interview than what I’ve heard he has been before, but he seemed to say some of the same stuff over and over again.  I forgot my regular camera and my cell phone camera is not that great, hence the not-so-great picture above.  However, here are some interesting things he said:

  • He mentioned that facebook was going to change their incentive system to one where the more invites you send out that are accepted, the more opportunities you have to invite others to join your network.   
  • He also said that at facebook, they begin with the premise that everyone is fundamentally good and not trying to do evil/illicit things. 
  • He felt that all of the mistakes they have made so far have had to do with them not giving their users enough control over the process.
  • He believes terrorism stems from people not feeling connected to each other.

The interviewer, Sarah Lacy, from BusinessWeek.com, had a strange interviewing style.  Sadly, much of the audience was wondering why she was asking the questions she did and why she was asking them the way she did.  Honestly, it seemed like she was a teenage girl flirting with a billionaire 20 something entrepreneur and many of her questions weren’t really questions they were statements.  After, the audience turned on her, I thought she might wonder why but apparently she thought she did a great job and said Mark told her she did a great job.  Omar Gallaga, who blogs for Austin 360 Digital Savant did a post-panel video interview with her that you can see HERE.  Check it out, it’s a good interview.  She believes that since she is one of the few women tech journalists that she always gets flack and is misunderstood.  Since I’m a woman in tech, after seeing her today I wouldn’t agree with her assessment of why the audience didn’t like her, but kudos to her for putting herself out there and trying.  I know she is being flamed on the Internet for the interview but if she can bounce back from this and learn & grow from this experience, she will be on her way to achieving great things.

Thom Singer, Author and Speaker on Networking

I tried hard to make it to Thom’s book reading, but after getting out of the room after Zuckerberg spoke, it was something like a 3 block hike from one end of the convention center to the other.  I arrived as he was wrapping up his Q&A.  Thom is an author and blogs at Some Assembly Required.  He’s about to release a new book called Some Assembly Required for Women.

Kathy Sierra, Author and Speaker

Kathy Sierra was a very interesting speaker.  She gave tips and advice on how to get your customers (and employees) passionate about your products.  The room was packed and since I was coming back from the other side of the convention center they wouldn’t let us in!  As I came up to the front of the line to ask what was going on, they said they couldn’t let us in because of fire code violation stuff. I was in line with Francine Hardaway and we along with a few others made some noise about how full it had been at the Zuckerberg talk and surely they can let us in since there weren’t more than 20 to 30 of us waiting outside and we had seen some people leave.  After a few minutes, they let us in.  Since I haven’t been blogging for a year yet, I didn’t know the back story on Kathy’s blogging stalker weirdness almost a year ago.  She indicated that she might start blogging again, which I look forward to.

The Super Collider: A Hero of the Social Network

I attended this panel briefly and it wasn’t what I thought it would be.  One of the panelists discussed how she was using the various social networks and social media to promote her business.  It was interesting, but nothing new so I took off to the Entrepreneur’s Lounge at Fogo de Chao Brazilian restaurant for a short after party.  It was hosted by ATI and uShip.  Ran into Bryan Mennell of Austin Startup blog there.

Hearing these people speak was fascinating but what was even more exciting to me was meeting face to face with many of my blogging friends and meeting new friends including Wendy Piersall of eMoms at Home, Liz Strauss of Successful Blog, Tamar Weinberg of Mashable, Gina Trapani of lifehacker, Laura Mayes of Sk*rt, Annalee Newitz of io9 (she blogs on sci-fi stuff), and Tim Walker of Hoovers Business.

Stay tuned for more of my SXSWi experiences on Monday and Tuesday.

Author: | Filed under: blogging, conferences, entrepreneurship, social media | Tags: , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments »

Cost of Customer Acquisition – What Is It?
Feb 18 2008

dock.jpgOne of the interesting things about fundraising is the different perspectives you get from potential investors.  If they spend enough time to really understand what you are trying to do, they offer great feedback, suggestions, and advice.  They also sometimes ask a tough question or two.

I officially started the fundraising process a couple of weeks ago and have had a couple of meetings and a few more set up in the coming weeks.  Since many of these angel investors are really busy, getting on their calendar can take weeks!

One question I was asked had to do with the cost of customer acquisition.  It’s so hard to tell what that might be given the uncertainty and newness of many business concepts out there (including mine) today.  I searched and searched and oddly only found very dated ancient info (i.e., 1999 – 2001) figures for sites like Amazon.com.   At a high-level, the cost of customer acquisition is how much it costs to get a customer/visitor to your site.  My guess is for sites with successful viral uptake like facebook the cost is in the cents (i.e. [total marketing and some R&D costs]/number of unique visitors).  On the other hand I’ve heard that customer acquisition costs for companies like Vonage are in the hundreds of dollars.  Anyone who has seen their mailers and expensive TV commercials can see why that number is so high.  Last I heard I think it takes them at least 2 years to break-even on each customer they get.

I even had the MBA student who helped me create the financial model search his resources and no such luck.  I would be happy to get information on even what the amount that a magazine like O Magazine or Pregnancy Magazine spends getting one customer to sign up.  You’d think that as much has been written about facebook, that their cost per visitor would be somewhere on the Internet, but for some strange reason that information is not readily available.  Go figure!

In my quest, I happened upon the following links that might be useful for any other entrepreneurs looking for the same information. 

Calculating Customer Acquisition Costs  (an online calculator)

Customer Retention and Acquisition (definition and 1999 info on Amazon.com)

On Measuring The Cost of Customer Acquisition (a 1999 Entrepreneur.com article)

There may not be a satisfactory answer (or more likely I don’t have access to the money or resources to help me find it) but at least being aware that there could be an answer is probably not a bad thing.  I ended up backing into some numbers using the information in our financial model which to me, the ever optimistic entrepreneur, seemed reasonable enough. :-)

UPDATE: This post was re-published on Found|Read here. Check it out to see additional comments by their readers.

Author: | Filed under: angels, entrepreneurship, fundraising | Tags: , , , , , , , , , , | 2 Comments »

Social Media Mania – What’s A Gal To Do?
Dec 13 2007

Wendy at eMoms at Home did a post recently where she asked her readers “How do you Use Social Media to Promote Your Business?“  I didn’t have time to answer then and I’m sure I missed out on the free books, which is OK because I never seem to have time to read any books these days.  I’ve had a few days off from software testing, so I figured I’d do a post about it.

There are so many aspects to social media that it’s tough for an entrepreneur to keep up.  I mean we still have to sleep!  Fortunately, I’m fairly social.  I mentioned on a post that Liz Strauss did recently called Business and Life: Are You Making the Most of the Conversation? that “I am a Participant, rarely a Lurker, and often a Listener.”

It is fun making friends all over the world and it’s easy to be social from behind your computer when it fits with your schedule.  In the past I resisted joining sites like facebook because of the time commitment

To do a social network right, I figure it means committing significant time to it.  When you are launching a start-up, planning to raise funds, taking care of kids, maintaining a house, etc., it’s not easy to be as active as one should be in these networks over time.  But so far it’s been fascinating to see how other people interact with the networks.  I mean can you believe that facebook has over 55 million users all over the world?  That is amazing!  So here’s what I’ve done and what I’ve observed:

I started this blog (it had a different name before) with the help of Connie Reece. She gave me the kick start I needed! I think I did my first post back in May 2007. The blog has been fun and I know it has driven some additional traffic to my company site, Babble Soft, but to date I haven’t seen that it’s resulted in more than just a few additional sales. As a result of having a blog, I joined MyBlogLog, FeedBurner, Technorati, StumbleUpon, Digg, and BlogHer. Wendy was also kind enough to invite me to join the Home Business & Entrepreneur FeedBurner Ad Network. I haven’t made much money from these particular ad networks (maybe in total $100) but it has given me exposure to other bloggers and made me aware of other businesses.

I entered some competitions to hopefully win prizes and get additional exposure. I can’t remember all of them but I know I did one at Alpha Moms and I just entered Intuit’s Just Start challenge where I have the potential to win $50K for my business! The ‘vote for me’ widget will be on the right hand side of my blog until shortly after their voting deadline of December 16. After I sent an email to some friends asking if they would vote for me, I found out that people had to log in to do so. Knowing how much I hate to create unnecessary logins, my guess is that I won’t win on votes, but I might win in the unique idea category and because we have jokingly referred to our Baby Insights application as “Quicken for Baby.” :-)

I have participated in some blog memes: 8 Random Things About Me and Blogging Tip Meme. Neena just tagged me again for a My Favorite Words theme. Memes give you exposure but they are time consuming so I think after doing this last meme, I will have to put a notice somewhere to let people know not to tag me unless they let me know first because I would hate to leave a meme go unanswered. I’m answering the Favorite Word meme by bolding my favorite words in this post (in case you were wondering why some of the words are in bold text). Isabella at Change Therapy I hope that’s OK with you! What do these words say about me? I guess that I’m a driven, committed, somewhat zany, looking to learn, searching for connection/peace, sleep deprived, mom-ified, and sometimes creative.

I joined LinkedIn. I’ve found LinkedIn to be useful for business related networking…for answers to specific questions. I haven’t yet established a deal or attempted to look for employees there which I hear is what it’s meant for. I’ve been able to answer a few questions on LinkedIn but I don’t think I’ve contributed to the increase of anyone’s business yet.

I joined facebook. Mostly to learn from the king of social networking sites. I may do some targeted ads there some day when time and money permit.  I also set up a company page on facebook for Babble Soft.

I engaged a full service SEO/SEM firm.

I just joined twitter. I even added the little widget to my sidebar, and I integrated it with facebook. I really resisted joining twitter. I had no idea why anyone would be interested in my day to day activities. More importantly I didn’t think I would be interested in anyone else’s day to day activities! I already have about 20 followers. You may be wondering what pushed me over the edge and made me join twitter…well it was the Duran Duran concert I attended earlier this week. I was there and I suddenly thought ‘wouldn’t it be great if I could tell my friends and random strangers about the fact I’m at this cool concert?’ and then all of a sudden I “got” twitter! Will it result in additional business? I’m not sure. Time will tell.

I have not yet joined MySpace or YouTube (but I’ve been to the site many times).  If I had to guess, I will probably join YouTube before MySpace, but first I need to create some videos!

Overall, I think I’m still at the tip of the iceberg when it comes to building a powerful online network and I’m a little bit afraid of getting in too deep and getting stuck in a networking hole somewhere.  I’m not sure if that makes sense to anyone, but it’s a fear I face nonetheless.  Maybe I’ll find peace there instead.

Author: | Filed under: babble soft, blogging, competition, entrepreneur, entrepreneurship, feedburner, networking, seo, social networks | Tags: , , , , , , , , , , , , , , | 13 Comments »

Babble Soft on facebook – Please ‘Fan’ Us (Pretty Please?)
Dec 1 2007

As I mentioned in a previous post (that Robert Scoble himself commented on!) I finally set up my own personal facebook account.  After reading a post by Fred Wilson (the big-wig NY venture capitalist) about people setting up fake company facebook pages, I figured I should act quickly and add a Babble Soft page…before some ‘bad guys’ (as my 5 year old would say) decided to co-opt a parent/baby related site that hardly anyone knows about and make it their own on facebook [insert sarcastic chuckle here].  If you’d like to become a fan of Babble Soft it would make me ever so happy if you would click here.

I wouldn’t have been able to set up the Babble Soft page as quickly as I did without some links and support from Lee Aase.  He showed me how to add Simply RSS and how to import Notes (blog posts) into both pages.  Thanks Lee!

Now for a screenshot of the Babble Soft facebook page that is so new that it’s screaming please become a fan of my site… :-)

facebook-babblesoft.gif

Author: | Filed under: babble soft, FYI, networking, social networks | Tags: , , , , , | 6 Comments »

Why I Finally Joined Facebook
Nov 20 2007

So I’ve been putting off joining Facebook mostly because I haven’t had time to set it up (lame I know) but partly because I wanted to be one of the last people on the planet (just kidding) to join.  I sometimes refer to myself as the late adopter high-tech CEO.  Kind of strange to think about really.  I broke down and joined Facebook today.

So why did I join now?  Here are some reasons:

  • I had some friends invite me to join
  • I saw Robert Scoble post about Facebook ad noseum.  I think he has to get a commission or something from Facebook or maybe he got a finder’s fee for Microsoft’s recent investment, which probably made him very happy.  I tried to add him as a friend but I got a notice saying he has too many friends
  • I started to feel like I was missing out on something (peer pressure, curiosity)
  • I wanted to learn more about the advertising options on Facebook (Facebook Ads) that Fred Wilson has been mentioning in some of his recent posts.
  • I’m hoping someone at Facebook will discover me and my company and give me lots of moola. :-)

There are quite a few parenting and baby groups on Facebook so I’ll sit back and observe and see if that might be a good avenue to advertise Babble Soft

If anyone has long term experience with Facebook (or has any news on what they are planning to do with the Microsoft money) I’d love to hear about your experiences.  Do you click on the ads and if you do, do you purchase anything?

Author: | Filed under: advertising, babble soft, entrepreneurship, networking, social networks | Tags: , , , , | 8 Comments »