Going With The Flow – SXSW Interactive Days 3 and 4
Mar 14 2011

Following up on my Day 1 and 2 post on SXSW Interactive, I continued days 3 and 4 following my zen-like strategy.  On Day 3 (Sunday), I went to the Girl + Guy party hosted by Guy Kawasaki (well known in the tech start-up world and a big supporter of women entrepreneurs) and companies like Culture Map.  Last year, I got a picture with Guy at the party they hosted at Allen Boots which I think was why I was wearing a pink cowboy hat.  Afterwards, I went to eat Indian food with some new friends that I met at the party and one of them emailed me the picture of her friend wearing the t-shirt that I put in this post because it’s pretty funny.

Today, I caught a panel led by my friend Thom Singer called You Can Impact Charity Without Being Rich.  Eugene Sepulveda (also a friend), who runs the Entrepreneur’s Foundation of Central Texas (where our company’s at ATI donate a portion of their equity) was on the panel.  I caught most of the keynote with Felica Day, a former World of Warcraft gamer who created an online TV series called The Guild, and although I had no idea who she was before I walked into the room, I was impressed with her youth and energy.

I walked the Trade Show (a whole separate blog post to come about that experience) before going to a panel run by another friend, Enrique Ortiz, on mobile development and applications.  He had the founder of Rovio Mobile, which makes Angry Birds on the panel.  My kids love playing Angry Birds so I asked him if he had a couple of those stuffed animals he could give away.  He didn’t have the big ones, but he gave me two small ones.  He was also giving away t-shirts that said “Chillin’ Like A Villian” with a St. Patrick’s Day theme.  My kids thought I was awesome for a few short moments.  He said they have surpassed $100 million in revenue, Angry Birds was the 52nd game they made, and it had 1.2 billion hours of played time last year.  Amazing!

Then it was off to the ATI co-hosted Entrepreneur’s Lounge to network with a bunch of folks and I got a Fandor (facebook fan page) video/flip book done with one of my co-workers that is supposed to be uploaded to their facebook fan page sometime tomorrow.  Then a few of us headed over to the Silicon Valley Bank (SVB)/NEA party which was pretty rockin’.  The CEO of Groupon was there playing the keyboards for one song that apparently had to do with some lost bet.  I’m not sure who the singer was, but it wasn’t his best voice night.

Overall, this year’s SXSW has been pretty low-key for me.  I think I tweeted (@aruni) more these past few days than I have all of last year.  I’ve been home by 10:30 pm each night despite the lure to stay at the parties longer and go to yet another party afterward.

One more day to go…

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