Johnson & Johnson Invited Me to Baby Camp!
Apr 7 2008

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So if you are plugged into the blogosphere you no doubt heard about Johnson & Johnson’s baby camp.  I was one of the lucky ones invited but either a) my email filter ate the first round of invites or b) I was one of the mommy bloggers who was added to the list later. So by the time I got the invite and responded, they were already full…plus I couldn’t go anyway.

I did want to blog about it when I first got the invite but since I wasn’t able to attend, I didn’t want the world to know why I couldn’t attend.  All were good reasons: 1) my husband was out of town, 2) my cousin and family were visiting from New York on a trip planned quite some time ago, and 3) they were full.

I haven’t read a lot about the outcome of the camp yet.  A few posts on the blog storm about the invite process, who was not invited, the fact that babies weren’t allowed to come, and why some were uninvited because of various reasons including they were attending the BlogHer business conference or were nursing can be read here:

Queen of SpainSo you want to talk to mommy bloggers?

City MamaNeeded something to talk about at the BlogHer conference.

Maryam ScobleFirst Night and Going to Camp

Mom 101Johnson & Johnson Baby Gate

Robert ScobleJ&J ‘breaks into jail’ with baby camp (check out the comments on this one for a nice letter from J&J trying to explain the situation)

I have met in person or communicated via email with all of the above bloggers except for one.  I’m anxious to see what happened at the camp.  Right now when I type in “Johnson & Johnson Baby Camp” into Google I only see links on the first page to posts about how they mishandled the invitation process.  I’m anticipating that they ‘saved face’ at the camp and the bloggers who attended will have much to share with us when they have a chance to write about it.  The coordinators said they would send me information after it was over so I’ll most likely do another post on this soon.

Overall, I think it was a great move on J&J’s part to make a visible first step to ‘friend’ the mommy bloggers.  Yes, they made a few mistakes but, just like starting a new business, trial & error is part of the game. If they learn from their mistakes, I’m sure it will all end up on a positive note!

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