Lovely Links Liven Up Living Rooms
Sep 24 2008

Well, they might not liven up your living room but I didn’t want to write the overused term “Link Love” in the title of this post.  I’ve been meaning to share some links to interesting posts I have read/perused recently and here they are:

Best Mommy Blogs for Parents – Vanessa Van Petten writes a couple of blogs targeted at teens and tweens and she felt my blog was a good one for teenagers.  I’m still far from the teenage years with my kids, but I’m flattered to know my topics are appropriate for teenagers to read!

Massive R2-D2 Cake – Featured on Parents Magazine’s blog called goodyblog.  Wow, what a cake! I tried to get a PokeMon cake for our son’s recent birthday and couldn’t find one.  We had to settle for Speed Racer.

Boutique Up – A site I recently discovered that sends out queries from people looking for products to represent in boutique shops!  Kind of like HARO but for boutiques.

What will Barack Obama do for small businesses and entrepreneurs as president and What Will John McCain do for small businesses and entrepreneurs as president – Wendy at Sparkplugging went out a limb to discuss politics on her blog but did so by focusing on what the issues were for small business owners…specifically ones who work from their home and/or have less than 5 employees.  Both articles are interesting reads.  The one on Obama had many more comments than the one on McCain…go figure!

Carnival of Healing – Many links to many posts about healing, self empowerment and spirituality.  This one was hosted by my online friend Pearl.

Leave Wall Street, Join A Startup – by Fred Wilson, a New York VC.  Good advice since there will be many leaving Wall Street…

Happy Birthday to the reason IttyBiz exists – by Naomi at IttyBiz.  I’ve followed Naomi’s blog off and on since she started it.  She has got some freaking amazing writing talent!  Not everyone can write such humorous, harsh, and informative blog posts.  Can’t wait until she figures out how to weave in a romance novel into her writing style.  I even tried to hire her a couple of times but my emails got lost in her waterfall of emails so I chalked it up to fate and bad timing.  This post will make you laugh and cry at the same time!

Author: | Filed under: blogging | Tags: , , , , , , , , , , , , | 3 Comments »

Moms Gone Viral
May 2 2008

I was planning to write a post updating everyone on our search engine optimization experience today but the real world injected itself with a sick kid at home.  High fever and rescheduling meetings doesn’t leave much time for writing long, heavy posts.  Plus I had to sneak in a nap in the afternoon while our daughter napped since we didn’t get much sleep the night before. :)

So instead, while my husband takes care of the kids this evening, I thought I’d write a post on the example of an unanticipated, viral marketing story with a mom twist.  So here it goes…

Once upon a time I met a friend on the Internet.  I found her blog and commented away.  After some time, we realized we had similar visions and she invited me do a guest post on her blog called Entrepreneurship: A Blessing or a Curse.  We kept in touch, spoke on the phone a few times about ways to work together, became twitter pals, and finally met in person at SXSW here in Austin back in March and clicked even more. 

While at SXSW she got further proof of what she already knew which was that the name of her blog, then called eMoms at Home, was not really reflective of the demographics of her readers and would-be readers so she had a mini-meltdown, picked herself up and came up with a cool new name called Sparkplugging!  Since she was and still is an advocate of entrepreneurs and especially those who work from home, her cool, new name opens the door wide open to many of us who are moms or not but like to spark up ideas and play with them until something happens.

So after SXSW, she went home and saw a post about dads on twitter and decided to do one for moms.  Within hours she got tons of replies and created a post called The Ultimate List of Moms on Twitter that started with 250 moms.  I commented and subscribed to comments on that post and every day new moms would leave a comment with their twitter name until May 1, 2008 that is.  Twitter sent out an email to everyone yesterday, May 1, and in it they included:

Mother’s Day: On The Way

We’ve noticed a trend of parents twittering the moments of their baby’s birth so we know there are some new moms on Twitter. Are you a mom on Twitter? Is your own mom on Twitter? Maybe you even made “The Ultimate List of Moms on Twitter”? Mother’s Day is just around the corner so don’t forget to @reply the moms you know with a thoughtful phrase–but keep it under 140 characters, moms are busy people.

List of Moms on Twitter: http://tinyurl.com/6cxgp5

And today I had 150+ comments in my inbox and they are still coming.  Now she has close to 400 comments on that one post! Did she do anything extraordinary to make it happen? Not really.  Did she tell people on twitter about it? Yes, of course.  Did she know others would tell and re-tell more people about the list? Possibly.  Did she know twitter would pick it up in their mass email to everyone? Doubtful (but I don’t know what went on behind the scenes).  So in hindsight what played in her favor to have a post she wrote on April 8 (before her name change) take on a life of its own?  Here’s what I think:

  • She took the initiative to do something that ended up being quite time consuming, but she saw from the responses it resonated with hundreds of moms on twitter that it was a worthwhile endeavor. 
  • She told her friends about it who re-tweeted and blogged about it. 
  • The tweeters kept the link going within twitter and in the blogosphere. 
  • Mother’s Day was around the corner and the guys (I think they are all men) at twitter saw the activity and might have said to themselves “Hmmm. How can we mention a major holiday, get brownie points with our wives/mothers, and promote twitter at the same time” and voila a mention was born!

UPDATE: I sent a link to @Biz to this post and he informed me there are several women who work at twitter!  So of course I followed them.  Here is his tweet: 

biz @aruni awesome! I included the moms list because it was noteworthy – also, women who work at Twitter: @crystal @krissy @alissa @lane @sara

In case you haven’t guessed who this friend is, it’s Wendy Piersall.  I guess only Wendy can tell us if she planned all of this, but to me it’s another example of viral marketing that in hindsight makes sense but when started, the current result would have been highly unpredictable. 

To me, this is why it is so hard to orchestrate a viral campaign.  You can plan everything down to the “t” and still not have it work out the way you wanted.  It’s hard to predict when there are so many variables.  You can also just do something you enjoy doing that helps others and see a “spark” turn into a flame!  Way to go Wendy! :-D

Oh and by the way, I am @aruni and Wendy is @eMom on twitter…

Author: | Filed under: entrepreneur, entrepreneurship, mom, mother, mother's day, networking, social networks, success, working mom, working mother | Tags: , , , , , , , , | 9 Comments »