Social Marketing Rockstar Tour
Aug 21 2012
Today I attended the Marketo Social Marketing Rockstar Tour event in Austin for my company, Bulldog Solutions. Marketo sells one of the leading marketing automation platforms that helps companies manage their marketing efforts and evaluate how qualified their leads are before they hit the sales pipeline. It looks like they still have London and Sydney left on their tour. It was really well attended…a packed room with 95% women attendees. I was surprised because pretty much all of the conferences/summits I’ve attended since my career began have had 60 to 95% male attendees, unless it was a women’s conference. That observation gelled for me the fact that I’m now working for a company that caters to the marketing industry, a field with a high percentage of women in key positions.
During the event, they focused quite a bit on the metrics related to measuring success when using social media to drive leads into your pipeline. My accounting background made me wonder why measurement has not been a key focus until recently and my creative side said “Wow, this is really a perfect opportunity blend for my operations/numeric skills and my interest in the B2B/relationship selling experience.” Even better was the fact that their company/logo color is purple, which is my favorite color, so I was happy to get a bunch of purple SWAG (sun glasses, speakers, cookies, water bags, etc.).Author: Aruni | Filed under: conferences, marketing | Tags: B2B selling, bulldog solutions, marketing metrics, marketo, rock your social marketing, social media, swag | 2 Comments »