Contest for Innovative Moms
Jul 13 2008

I recently received the following email from one of Whirlpool’s PR reps.  Although I don’t recall being upset (maybe disappointed) about not knowing about the program (which I can’t recall at the moment) she was referring to, I figured I’d share her email about this contest because it seems like a cool idea.  I do have a vague recollection of commenting on a Washington Post article and if I didn’t, she’s a pretty good PR rep to tell me about this contest, because I like to post about programs that support entrepreneurs! 

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The cool thing is that if you win you not only win cash but also appliances!  Also, upon reading their site you cannot submit a company/idea for a new appliance.  Your business idea has to be totally unrelated to Whirlpool’s primary business of appliance creation and manufacturing.  

I also noticed that one of the guest judges is Julie Aigner-Clarke, founder of Baby Einstein

I haven’t figured out yet if I can apply for Babble Soft (no issue about us being an appliance :-) ) but I haven’t read all of the fine print yet.  The application looks pretty simple and straight forward so chances are I will apply.  I encourage you all to check it out too and tell other mom-inventors out there about the competition. 

Hi Aruni,

I saw that you commented on a Washington Post blog entry about a grant program and that you were upset you didn’t know the program was going on.  Just wanted to share with you another grant program that I thought might be of interest to you and your readers.

Whirlpool brand has recently kicked-off the fourth annual Mother of Invention Grant Program. In the past three years, Whirlpool brand has recognized and helped more than 15 moms turn their innovative ideas into reality.

The Whirlpool brand Mother of Invention Grant Program provides seed money and expert guidance to moms to turn their invention, business or service ideas into full-fledged businesses.  Contest winners receive:

  • A $20,000 grant for the grand prize winner
  • $24,000 in grant money for the four runners-up
  • Appliance prizes
  • Invitation to business boot camp where winners will receive guidance from Whirlpool and industry experts

This year, we are greening the program by adding a new category focused on moms who create an environmentally friendly product/service or use natural/recycled materials to create their invention. 

More information and entry forms can be found at Entries are accepted through July 31, 2008.

Please let me know if you have any questions or would like additional information about the program.  I’d also be happy to share information about our past winners, should you be interested. 



Author: | Filed under: competition, entrepreneurship, FYI, mom, mother, working mom, working mother | Tags: , , , , , , | 9 Comments »

We Are In Baby Heaven a.k.a. Babies “R” Us!
May 7 2008

We have some exciting news today that I just had to share!  We did a press release with UpSpring Baby about our partnership to offer free subscriptions to Babble Soft web and mobile applications for customers who purchase their milkscreen product in Babies “R” Us!  UpSpring is a great company with awesome women/mom entrepreneurs at the helm.  Please let new parents know how they can try two cool products for the price of one.  It’s sort of like you buy one, you get the higher priced item for free.  Don’t you love those kind of offers. :-D

If you are a blogger, know a blogger, or a journalist who might be interested in telling their readers about it especially since it’s so close to Mother’s Day, I would be truly grateful if you mentioned it to them.  Or even a Stumble of this post, would be so appreciated. 

The press release is below and is also on our site and on PRWeb.  I think it’s kind of cool that a Consumer Packaged Goods company and a Tech company are offering solutions for new moms, together in Babies “R” Us!  


Babble Soft and UpSpring Baby Offer Free Subscriptions to Baby Insights for Milkscreen Customers

 Customers who purchase a Milkscreen 3-pack, available at Babies “R” Us, will get a free subscription to Babble Soft web and mobile applications.

AUSTIN, TX – May 7, 2008 – For a limited time only, customers who purchase the MilkscreenTM 3-pack at Babies “R” Us and other retailers for $4.99, will get a free 3 month subscription valued at $19.95 to Baby InsightsTM and Baby Say CheeseTM!

“We are thrilled about the opportunity to provide our customers with access to Babble Soft’s unique web and mobile applications!” said Lisa Williamson, founder and CEO of UpSpring Baby. “Our customers use milkscreen as a simple, two minute test to detect alcohol in breast milk.  Every woman metabolizes alcohol differently so milkscreen allows Mom to relax and remove the guesswork and Babble Soft’s Baby Insight’s product helps new moms keep track of their breastfeeding and pumping schedule as well as how much pumped milk they feed their baby.  We feel that giving our customers the chance to try out easy-to-use tools to help them manage their breastfeeding and pumping schedules is a huge plus for busy moms.”

“Our goal at Babble Soft is to help make the transition into parenthood easier by taking some of the worry away about whether baby is getting what he/she needs.” said Aruni Gunasegaram, founder and CEO of Babble Soft. “We are excited about partnering with UpSpring Baby to not only offer their customers an easy way to try our Baby Insights application to help them track pumping and breastfeeding, but also our Baby Say Cheese first year online baby album with milestones and family tree.”

Baby Insights helps caregivers gain insight into baby’s breast & bottle feeding, sleep periods, diaper changes, medicine doses, immunization records, as well as mom’s breastfeeding, pumping and medicine intake. Having important information stored in one location makes communication between parents, their nanny, babysitters, grandparents, or doctors seamless and reliable and gives new parents insight into their baby’s patterns to help with crucial baby care decisions.

Baby Say Cheese lets you create a wonderful online baby’s first year photo album with milestones such as ‘first crawl, first smile, first word’ and family tree that you can share with friends and family.  You can even send fun, cute picture postcards of any of your baby’s milestones to anyone with an email address!

About UpSpring Baby

UpSpring, founded in 2005 and based in Austin, Texas, is a premiere parenting and child consumer brand that consists of popular labels such as Walking Wings® and MilkscreenTM. Founded by momprenuers, the company is dedicated to offering parents and children the most innovative and trustworthy health, wellness and safety products available in the baby care industry. The founders are inspired by how many unmet needs still exist in the childcare industry and how many great ideas other parents have to offer. UpSpring, has worked with designers, medical experts and testing laboratories, to ensure fresh and more natural product alternatives that are safer and supportive for every facet of babies’ early childhood.  To learn more, please visit us at

About Babble Soft

Babble Soft is based in Austin, Texas and creates products that help make the transition into parenthood easier.  Whether you need breastfeeding support, are experiencing baby sleep issues, are expecting twins, or taking care of a premature (preemie) baby and would like to create your baby’s first year album, Babble Soft offers unique, easy-to-use Web and Mobile software solutions that improve communication between caregivers.  Babble Soft makes a great baby shower gift that you can easily send via Email to any new parent anywhere in the world!  To learn more and purchase Babble Soft applications, please visit  

For more information, please contact:

Gillian Robb
Upspring, LLC
(512) 828-7988

Aruni Gunasegaram
Babble Soft, LLC
(512) 961-6002    �
aruni(a)babblesoft(dot)com                                                                                 �

Author: | Filed under: entrepreneurship | Tags: , , , , , , , , , , , , , | 2 Comments »